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Subject
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Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
62
Innovation
62
Relationship marketing
62
Social Web
57
Social web
57
Brand management
50
Markenführung
50
Brand image
45
Markenimage
45
Internet marketing
37
New product development
37
Online-Marketing
37
Produktentwicklung
37
Viral marketing
28
Virales Marketing
28
Marketing management
27
Marketingmanagement
27
USA
27
United States
27
Brand
26
Markenartikel
26
Preismanagement
22
Pricing strategy
22
Advertising effects
21
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21
Innovation management
21
Innovationsmanagement
21
Online retailing
21
Online-Handel
21
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21
Werbewirkung
21
Werbung
19
Advertising
18
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15
Verkaufsförderung
15
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14
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14
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379
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1
Fallstudie
1
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English
360
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19
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Grewal, Dhruv
8
Kannan, P. K.
8
Palmatier, Robert W.
8
Kumar, V.
7
Dahl, Darren W.
6
Chandy, Rajesh K.
5
Fang, Eric
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Houston, Mark B.
4
Janakiraman, Ramkumar
4
Kushwaha, Tarun
4
Lamberton, Cait
4
Libai, Barak
4
Prabhu, Jaideep C.
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Schreier, Martin
4
Srinivasan, Raji
4
Steenkamp, Jan-Benedict E. M.
4
Stephen, Andrew T.
4
Tellis, Gerard J.
4
Verhoef, Peter C.
4
Ahearne, Michael
3
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandrasekaran, Deepa
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Ferraro, Rosellina
3
Herrmann, Andreas
3
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Journal of marketing
Journal of business research : JBR
3,173
Journal of retailing and consumer services
2,006
Technological forecasting & social change : an international journal
1,840
SpringerLink / Bücher
1,463
Research policy : policy, management and economic studies of science, technology and innovation
1,426
NBER working paper series
1,121
Working paper / National Bureau of Economic Research, Inc.
968
NBER Working Paper
868
International journal of hospitality management
854
International journal of consumer studies
779
International journal of innovation management
777
Technovation : the international journal of technological innovation, entrepreneurship and technology management
755
Technology analysis & strategic management
735
Psychology & marketing
713
Industrial marketing management : the international journal for industrial and high-tech firms
687
International journal of technology management : IJTM
672
Management science : journal of the Institute for Operations Research and the Management Sciences
641
The journal of product innovation management : an international publication of the Product Development & Management Association
634
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Journal of open innovation : technology, market, and complexity
578
Springer eBook Collection
568
Economics of innovation and new technology
475
Discussion paper / Centre for Economic Policy Research
468
Cogent business & management
440
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
434
Asia Pacific journal of marketing and logistics
429
MPRA Paper
425
Tourism management : research, policies, practice
425
IEEE transactions on engineering management : EM
423
The journal of product & brand management
420
Discussion paper
411
European journal of marketing : EJM
408
Journal of marketing research : JMR
403
Industry and innovation
401
CESifo working papers
391
The journal of brand management : an international journal
389
Journal of marketing management : MM
376
Journal of business ethics : JOBE
368
Journal of travel and tourism marketing
365
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ECONIS (ZBW)
379
Showing
1
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of
379
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date (oldest first)
1
Innovation
sequences over iterated offerings : a relative
innovation
, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
2
The
innovation
effect of user design : exploring consumers'
innovation
perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
3
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
4
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
5
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
6
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
7
Tournaments to crowdsource
innovation
: the role of moderator feedback and participation intensity
Camacho, Nuno
;
Nam, Hyoryung
;
Kannan, P. K.
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
Saved in:
8
Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Sharma, Amalesh
;
Saboo, Alok R.
;
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 66-85
Persistent link: https://www.econbiz.de/10011912140
Saved in:
9
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Saved in:
10
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
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