//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Influence of marketing mix str...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
98
Marketingmanagement
98
Customer satisfaction
51
Kundenzufriedenheit
51
Consumer behaviour
39
Konsumentenverhalten
39
Beziehungsmarketing
32
Relationship marketing
32
USA
26
United States
26
Marketing
23
Dienstleistungsqualität
19
Service quality
19
customer satisfaction
16
Brand management
11
Markenführung
11
Brand image
9
Firm performance
9
Markenimage
9
Unternehmenserfolg
9
Lieferantenmanagement
8
Supplier relationship management
8
Börsenkurs
7
Marketing theory
7
Marketingtheorie
7
Share price
7
marketing strategy
7
Beschwerdemanagement
6
Complaint management
6
Dienstleistungssektor
6
Internet marketing
6
Online-Marketing
6
Service industry
6
Viral marketing
6
Virales Marketing
6
Advertising
5
Advertising effects
5
Arbeitszufriedenheit
5
Brand
5
Capital income
5
more ...
less ...
Online availability
All
Undetermined
49
Free
5
Type of publication
All
Article
153
Type of publication (narrower categories)
All
Article in journal
152
Aufsatz in Zeitschrift
152
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
153
Author
All
Kumar, V.
9
Homburg, Christian
7
Fornell, Claes
4
Grewal, Rajdeep
4
Varadarajan, Poondi Rajan
4
Verhoef, Peter C.
4
Wieseke, Jan
4
Day, George S.
3
Hult, G. Tomas M.
3
Luo, Xueming
3
Morgan, Neil A.
3
Morgeson, Forrest V., III.
3
Rego, Lopo L.
3
Affonso, Felipe M.
2
Ahearne, Michael
2
Bharadwaj, Sundar G.
2
Brady, Michael K.
2
Godfrey, Andrea
2
Hanssens, Dominique M.
2
Haumann, Till
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Kalra, Ajay
2
Keiningham, Timothy
2
Kushwaha, Tarun
2
Lamey, Lien
2
Lemon, Katherine N.
2
MacInnis, Deborah J.
2
Mitra, Debanjan
2
Mittal, Vikas
2
Moorman, Christine
2
Murtha, Brian R.
2
Palmatier, Robert W.
2
Park, C. Whan
2
Pauwels, Koen
2
Rust, Roland T.
2
Schmitt, Bernd
2
Seiders, Kathleen
2
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
692
Journal of retailing and consumer services
519
Discussion paper series / IZA
475
International journal of hospitality management
404
SpringerLink / Bücher
380
Industrial marketing management : the international journal for industrial and high-tech firms
325
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
290
IZA Discussion Paper
258
Journal of strategic marketing
258
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
234
The journal of services marketing
216
The service industries journal
216
Working paper / National Bureau of Economic Research, Inc.
209
Journal of Services Marketing
208
Tourism management : research, policies, practice
207
Betriebs-Berater : BB
201
Journal of travel and tourism marketing
197
NBER working paper series
197
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
196
Europäische Hochschulschriften / 5
194
European journal of marketing : EJM
189
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
184
European Journal of Marketing
181
Journal of the Academy of Marketing Science
178
Journal of hospitality marketing & management
176
Cogent business & management
162
International journal of contemporary hospitality management
160
Journal of marketing management : MM
159
NBER Working Paper
157
The journal of business & industrial marketing
153
The journal of risk and insurance : the journal of the American Risk and Insurance Association
150
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
143
Journal of economic behavior & organization : JEBO
138
Psychology & marketing
137
Asia Pacific journal of marketing and logistics
130
International Journal of Bank Marketing
126
Working paper
123
Gabler Edition Wissenschaft
120
Marketing intelligence & planning
120
more ...
less ...
Source
All
ECONIS (ZBW)
153
Showing
1
-
10
of
153
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reexamining the market share-
customer
satisfaction
relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
2
Neglected outcomes of
customer
satisfaction
Luo, Xueming
;
Homburg, Christian
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10003557079
Saved in:
3
Emotional intelligence in marketing exchanges
Kidwell, Blair
;
Hardesty, David M.
;
Murtha, Brian R.
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10008840469
Saved in:
4
The impact of platform protection
insurance
on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
5
What is quality? : an integrative framework of processes and states
Golder, Peter N.
;
Mitra, Debanjan
;
Moorman, Christine
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 1-23
Persistent link: https://www.econbiz.de/10009782931
Saved in:
6
Serendipity : chance encounters in the marketplace enhance consumer
satisfaction
Kim, Aekyoung
;
Affonso, Felipe M.
;
Laran, Juliano
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 141-157
Persistent link: https://www.econbiz.de/10012593259
Saved in:
7
From finance to marketing : the impact of financial leverage on
customer
satisfaction
Malshe, Ashwin
;
Agarwal, Manoj Kumar
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011372424
Saved in:
8
Footprints in the sands of time : a comparative analysis of the effectiveness of
customer
satisfaction
and
customer
-company identification over time
Haumann, Till
;
Quaiser, Benjamin
;
Wieseke, Jan
;
Rese, Mario
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010463456
Saved in:
9
Wage inequality : its impact on
customer
satisfaction
and firm performance
Bamberger, Boas
;
Homburg, Christian
;
Wielgos, Dominik M.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 24-43
Persistent link: https://www.econbiz.de/10012662136
Saved in:
10
Despite efficiencies, mergers and acquisitions reduce firm value by hurting
customer
satisfaction
Umashankar, Nita
;
Bahadir, S. Cem
;
Bharadwaj, Sundar
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 66-86
Persistent link: https://www.econbiz.de/10013258787
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->