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Consumer behaviour
290
Konsumentenverhalten
290
Einzelhandel
59
Beziehungsmarketing
52
Relationship marketing
52
Brand management
48
Markenführung
48
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46
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32
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Grewal, Dhruv
7
Palmatier, Robert W.
7
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6
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5
Houston, Mark B.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
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5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
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4
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4
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4
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4
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4
Melnyk, Valentyna
4
Wieseke, Jan
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
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3
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3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Nunes, Joseph C.
3
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Journal of marketing
Journal of retailing and consumer services
2,142
Journal of business research : JBR
2,139
NBER working paper series
1,004
Working paper / National Bureau of Economic Research, Inc.
883
NBER Working Paper
796
International journal of consumer studies
770
International journal of hospitality management
750
Economics Papers from University Paris Dauphine
668
Psychology & marketing
665
Discussion paper / Centre for Economic Policy Research
602
SpringerLink / Bücher
593
MPRA Paper
589
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Management science : journal of the Institute for Operations Research and the Management Sciences
550
CESifo working papers
532
Journal of retailing
492
Working paper
433
European journal of operational research : EJOR
423
Discussion paper series / IZA
412
European Journal of Marketing
410
The international review of retail, distribution and consumer research
409
Asia Pacific journal of marketing and logistics
407
The journal of product & brand management
405
International journal of retail & distribution management
404
International Journal of Retail & Distribution Management
392
Journal of economic behavior & organization : JEBO
376
International journal of industrial organization
375
Journal of Consumer Marketing
372
European journal of marketing : EJM
370
Journal of marketing research : JMR
370
Economics letters
369
The journal of brand management : an international journal
367
International journal of production economics
363
Discussion paper
358
CESifo Working Paper
356
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Technological forecasting & social change : an international journal
340
Cogent business & management
335
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ECONIS (ZBW)
350
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
The entry strategy of retail firms into transition economies
Gielens, Katrijn
;
Dekimpe, Marnik G.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10003557091
Saved in:
3
From point of purchase to path to purchase : how preshopping factors drive unplanned buying
Bell, David R.
;
Corsten, Daniel
;
Knox, George
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10008840472
Saved in:
4
United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Saved in:
5
Comparing the effect of store remodeling on new and existing customers
Dagger, Tracey S.
;
Danaher, Peter J.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 62-80
Persistent link: https://www.econbiz.de/10010360426
Saved in:
6
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
7
Low prices are just the beginning : price image in retail management
Hamilton, Ryan
;
Chernev, Alexander
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010203384
Saved in:
8
Moderating effects of the relationship between private label share and store loyalty
Koschate-Fischer, Nicole
;
Cramer, Johannes
;
Hoyer, Wayne D.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010345571
Saved in:
9
Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Biswas, Dipayan
;
Labrecque, Lauren I.
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 112-126
Persistent link: https://www.econbiz.de/10010250059
Saved in:
10
Return shipping policies of online retailers : normative assumptions and the long-term consequences of fee and free returns
Bower, Amanda B.
;
III, James G. Maxham
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 110-124
Persistent link: https://www.econbiz.de/10009782917
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