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Consumer behaviour
290
Konsumentenverhalten
290
Brand management
81
Markenführung
81
Beziehungsmarketing
62
Brand image
62
Markenimage
62
Relationship marketing
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Grewal, Dhruv
8
Kannan, P. K.
8
Kumar, V.
7
Palmatier, Robert W.
7
White, Katherine
6
Dahl, Darren W.
5
Haws, Kelly L.
5
Houston, Mark B.
5
Janakiraman, Ramkumar
5
MacInnis, Deborah J.
5
Schreier, Martin
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Walker Reczek, Rebecca
5
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4
Ailawadi, Kusum L.
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4
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4
Hennig-Thurau, Thorsten
4
Kushwaha, Tarun
4
Lamberton, Cait
4
Lehmann, Donald R.
4
Libai, Barak
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Steenkamp, Jan-Benedict E. M.
4
Stephen, Andrew T.
4
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
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Chandukala, Sandeep R.
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Du, Rex Yuxing
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Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Giesler, Markus
3
Goldenberg, Jacob
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
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Journal of marketing
Journal of business research : JBR
2,609
Journal of retailing and consumer services
2,033
NBER working paper series
1,126
Working paper / National Bureau of Economic Research, Inc.
974
SpringerLink / Bücher
881
International journal of hospitality management
872
NBER Working Paper
863
International journal of consumer studies
787
Psychology & marketing
769
The journal of brand management : an international journal
690
Journal of consumer research : JCR ; an interdisciplinary bimonthly
647
Discussion paper series / IZA
583
Technological forecasting & social change : an international journal
524
The journal of product & brand management
512
Management science : journal of the Institute for Operations Research and the Management Sciences
506
Tourism management : research, policies, practice
486
Asia Pacific journal of marketing and logistics
436
Journal of business ethics : JOBE
433
Journal of travel and tourism marketing
431
European journal of marketing : EJM
430
Journal of health economics
429
Journal of marketing management : MM
420
Journal of marketing research : JMR
405
Cogent business & management
390
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
382
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
370
Journal of marketing communications
363
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
CESifo working papers
343
Journal of international consumer marketing
339
International journal of contemporary hospitality management
335
Journal of retailing
334
IMF Staff Country Reports
332
Journal of consumer behaviour : an international research review
332
Marketing letters : a journal of research in marketing
331
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
Journal of fashion marketing and management
329
Journal of economic psychology : research in economic psychology and behavioral economics
325
Journal of the Academy of Marketing Science
325
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ECONIS (ZBW)
367
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1
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367
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1
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
2
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
3
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
4
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
5
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
6
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
7
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
8
Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
West, …
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 105-120
Persistent link: https://www.econbiz.de/10009670259
Saved in:
9
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
10
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
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