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Brand image
2
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Journal of marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Marketing Science
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Foundations and trends in marketing : FTMKT
6
Faculty & research / Insead : working paper series
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Journal of Consumer Research
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Journal of retailing
5
Kellogg on marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing analytics : JMA
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
The journal of personal selling & sales management : JPSSM
3
College of Business working papers
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Management Science
2
Manufacturing & service operations management : M & SOM
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Psychometrika
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Review of marketing research
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The journal of services marketing
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2
Boletín de estudios económicos
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Brand management ; Vol. 1
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Business horizons
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Economics and management of networks : franchising, strategic alliances, and cooperatives ; with 81 tables
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ECONIS (ZBW)
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1
Determinants of pay levels and structures in sales organizations
Rouziès, Dominique
;
Coughlan, Anne T.
;
Anderson, Erin
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003901119
Saved in:
2
How images of other consumers influence subsequent taste perceptions
Poor, Morgan
;
Duhachek, Adam
;
Krishnan, H. Shanker
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 124-139
Persistent link: https://www.econbiz.de/10010203341
Saved in:
3
Bad news? Send an AI. Good news? Send a human
Garvey, Aaron M.
;
Kim, Taewoo
;
Duhachek, Adam
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 10-25
Persistent link: https://www.econbiz.de/10013474250
Saved in:
4
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
Saved in:
5
Determinants of Pay Levels and Structures in Sales Organizations
Rouziès, Dominique
;
Coughlan, Anne T.
;
Anderson, Erin
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 92-104
Persistent link: https://www.econbiz.de/10008328598
Saved in:
6
Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil
;
Bergey, Paul K.
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
Saved in:
7
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
8
Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Moon, Sangkil
;
Bergey, Paul K
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-108
Persistent link: https://www.econbiz.de/10008347417
Saved in:
9
Consumer Trade-Offs and the Evaluation of Services
Ostrom, Amy
;
Iacobucci, Dawn
- In:
Journal of marketing
59
(
1995
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10005997287
Saved in:
10
Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Wulf, Kristof De
;
Odekerken-Schröder, Gaby
;
Iacobucci, Dawn
- In:
Journal of marketing
65
(
2001
)
4
,
pp. 33-50
Persistent link: https://www.econbiz.de/10005947035
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