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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
56
Relationship marketing
56
Brand management
48
Markenführung
48
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45
Markenimage
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32
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Grewal, Dhruv
8
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
Houston, Mark B.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
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5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Eckhardt, Giana M.
4
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4
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4
Janakiraman, Ramkumar
4
Lamberton, Cait
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
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Ittersum, Koert van
3
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3
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3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Libai, Barak
3
Liu, Yan
3
Ludwig, Stephan
3
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Journal of marketing
Journal of business research : JBR
2,080
Journal of retailing and consumer services
2,002
International journal of consumer studies
771
International journal of hospitality management
745
Psychology & marketing
672
NBER working paper series
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
567
Working paper / National Bureau of Economic Research, Inc.
505
NBER Working Paper
446
Management science : journal of the Institute for Operations Research and the Management Sciences
417
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
398
European Journal of Marketing
374
Journal of Consumer Marketing
366
The journal of brand management : an international journal
361
European journal of marketing : EJM
358
Journal of marketing research : JMR
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of retailing
340
Journal of travel and tourism marketing
338
Technological forecasting & social change : an international journal
329
Journal of marketing management : MM
326
Journal of international consumer marketing
323
Tourism management : research, policies, practice
315
The international review of retail, distribution and consumer research
308
Cogent business & management
306
International journal of retail & distribution management
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Marketing letters : a journal of research in marketing
301
Journal of fashion marketing and management
300
Journal of marketing communications
299
Journal of the Academy of Marketing Science
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
297
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Electronic commerce research
274
International journal of contemporary hospitality management
274
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ECONIS (ZBW)
307
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1
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307
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1
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
2
Return shipping policies of online retailers : normative assumptions and the long-term consequences of fee and free returns
Bower, Amanda B.
;
III, James G. Maxham
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 110-124
Persistent link: https://www.econbiz.de/10009782917
Saved in:
3
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
4
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
5
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Saved in:
6
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
7
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
8
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
9
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Saved in:
10
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
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