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Just What the Patient Ordered?...
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Werbung
74
Advertising
43
Advertising effects
23
Werbewirkung
23
Consumer behaviour
21
Konsumentenverhalten
21
advertising
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Journal of marketing
NBER working paper series
586
Working paper / National Bureau of Economic Research, Inc.
504
NBER Working Paper
483
European journal of operational research : EJOR
268
Journal of advertising research
246
International journal of production economics
225
Journal of business research : JBR
216
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
192
Applied economics
182
Journal of advertising
178
Management science : journal of the Institute for Operations Research and the Management Sciences
177
Journal of advertising : official publication of the American Academy of Advertising
172
SpringerLink / Bücher
167
Tourism economics : the business and finance of tourism and recreation
160
European Journal of Marketing
159
Journal of health economics
156
Journal of Consumer Marketing
153
Journal of marketing communications
153
CESifo working papers
141
Health economics
141
Energy economics
139
Discussion paper / Centre for Economic Policy Research
127
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
125
The European journal of health economics : HEPAC ; health economics in prevention and care
124
Working paper
118
International journal of pharmaceutical and healthcare marketing : IJPHM
113
Discussion paper series / IZA
109
International journal of production research
109
International journal of industrial organization
105
American journal of agricultural economics
99
Economics letters
99
MPRA Paper
97
Applied economics letters
94
Discussion papers / CEPR
93
Journal of promotion management : JPM
87
Health marketing quarterly
86
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
86
Tourism management : research, policies, practice
86
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ECONIS (ZBW)
88
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1
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10
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88
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1
Why do firms invest in consumer
advertising
with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
2
Political management, research and development, and
advertising
capital in the pharmaceutical industry : a good prognosis?
Martin, Kelly D.
;
Josephson, Brett W.
;
Vadakkepatt, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 87-107
Persistent link: https://www.econbiz.de/10011850432
Saved in:
3
Adoption of new technology vaccines
Zimmermann, Laura
;
Somasundaram, Jeeva
;
Saha, Barsha
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014582924
Saved in:
4
Does bad medical news reduce preferences for generic drugs?
Hermosilla, Manuel
;
Ching, Andrew
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 160-178
Persistent link: https://www.econbiz.de/10014582843
Saved in:
5
Consumer response to drug risk information : the role of positive affect
Cox, Anthony D.
;
Cox, Dena
;
Powell Mantel, Susan
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 31-44
Persistent link: https://www.econbiz.de/10008826532
Saved in:
6
Managing revenue across retail channels : the interplay of service performance and direct marketing
Lund, Donald J.
;
Marinova, Detelina
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 99-118
Persistent link: https://www.econbiz.de/10010419895
Saved in:
7
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
8
Instant customer base analysis : managerial heuristics often "get it right"
Wübben, Markus
;
Wangenheim, Florian v.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 82-93
Persistent link: https://www.econbiz.de/10003709044
Saved in:
9
Friendship versus business in marketing relationships
Grayson, Kent
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 121-139
Persistent link: https://www.econbiz.de/10003565695
Saved in:
10
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
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