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Marketing management
98
Marketingmanagement
98
Werbung
74
Advertising
43
Consumer behaviour
40
Konsumentenverhalten
40
USA
27
United States
27
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Kumar, V.
7
Grewal, Rajdeep
4
Varadarajan, Poondi Rajan
4
Wilbur, Kenneth C.
4
Day, George S.
3
Hanssens, Dominique M.
3
Homburg, Christian
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Katona, Zsolt
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Sridhar, Shrihari
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Stremersch, Stefan
3
Becker, Maren
2
Currim, Imran S.
2
Farris, Paul W.
2
Fraser, Cynthia
2
Gordon, Brett R.
2
Grewal, Dhruv
2
Hite, Robert E.
2
Hoffmann, Arvid O. I.
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Jerath, Kinshuk
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Kalra, Ajay
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Kushwaha, Tarun
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Lamey, Lien
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Leeflang, Peter
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Lilien, Gary L.
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Liu, Yan
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MacInnis, Deborah J.
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Moe, Wendy W.
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Morgan, Neil A.
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Narayanan, Sridhar
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Palmatier, Robert W.
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Park, C. Whan
2
Pauwels, Koen
2
Rego, Lopo L.
2
Reinartz, Werner J.
2
Schweidel, David A.
2
Shah, Denish
2
Shankar, Venkatesh
2
Shin, Jiwoong
2
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Journal of marketing
Journal of business research : JBR
523
NBER working paper series
422
Working paper / National Bureau of Economic Research, Inc.
347
NBER Working Paper
338
SpringerLink / Bücher
310
Journal of advertising research
300
Industrial marketing management : the international journal for industrial and high-tech firms
270
Journal of marketing communications
247
International journal of advertising : the review of marketing communications
222
International journal of advertising : the quarterly review of marketing communications
210
Journal of strategic marketing
204
Journal of advertising : official publication of the American Academy of Advertising
202
European journal of marketing : EJM
196
Management science : journal of the Institute for Operations Research and the Management Sciences
181
Europäische Hochschulschriften / 5
178
Journal of advertising
176
Journal of marketing management : MM
142
Journal of retailing and consumer services
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
141
Journal of health economics
136
Journal of the Academy of Marketing Science
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
The European journal of health economics : HEPAC ; health economics in prevention and care
118
European journal of operational research : EJOR
115
Health economics
115
The journal of business & industrial marketing
115
International journal of pharmaceutical and healthcare marketing : IJPHM
114
Journal of marketing research : JMR
110
Journal of promotion management : JPM
110
Marketing intelligence & planning
99
Gabler Edition Wissenschaft
98
Jahrbuch der Absatz- und Verbrauchsforschung
97
Psychology & marketing
97
Health marketing quarterly
96
CESifo working papers
94
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
93
Journal of business ethics : JOBE
91
Marketing : ZFP ; journal of research and management
90
Springer eBook Collection
90
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ECONIS (ZBW)
177
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1
Political management, research and development, and
advertising
capital in the pharmaceutical industry : a good prognosis?
Martin, Kelly D.
;
Josephson, Brett W.
;
Vadakkepatt, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 87-107
Persistent link: https://www.econbiz.de/10011850432
Saved in:
2
Adoption of new technology vaccines
Zimmermann, Laura
;
Somasundaram, Jeeva
;
Saha, Barsha
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014582924
Saved in:
3
Does bad medical news reduce preferences for generic drugs?
Hermosilla, Manuel
;
Ching, Andrew
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 160-178
Persistent link: https://www.econbiz.de/10014582843
Saved in:
4
Consumer response to drug risk information : the role of positive affect
Cox, Anthony D.
;
Cox, Dena
;
Powell Mantel, Susan
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 31-44
Persistent link: https://www.econbiz.de/10008826532
Saved in:
5
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
6
Distribution network redesign for marketing competitiveness
Shang, Jennifer
;
Yildirim, Tuba Pinar
;
Tadikamalla, Pandu
; …
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10003820614
Saved in:
7
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
8
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
9
Can
advertising
investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
10
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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