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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
124
Relationship marketing
124
Brand management
52
Markenführung
52
Brand image
46
Markenimage
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Palmatier, Robert W.
13
Kumar, V.
11
Grewal, Dhruv
9
Homburg, Christian
8
Houston, Mark B.
7
Walker Reczek, Rebecca
6
Wieseke, Jan
6
Fang, Eric
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Verhoef, Peter C.
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Eckhardt, Giana M.
4
Fuchs, Christoph
4
Grewal, Rajdeep
4
Hamilton, Ryan
4
Janakiraman, Ramkumar
4
Kannan, P. K.
4
Lamberton, Cait
4
Luo, Xueming
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Srinivasan, Raji
4
Zhang, Jonathan Z.
4
Alavi, Sascha
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Ferraro, Rosellina
3
Fornell, Claes
3
Gielens, Katrijn
3
Habel, Johannes
3
Harmeling, Colleen M.
3
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Journal of marketing
Journal of business research : JBR
2,457
Journal of retailing and consumer services
2,072
International journal of hospitality management
938
International journal of consumer studies
774
Psychology & marketing
711
NBER working paper series
677
SpringerLink / Bücher
653
Working paper / National Bureau of Economic Research, Inc.
606
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
NBER Working Paper
530
Industrial marketing management : the international journal for industrial and high-tech firms
513
Asia Pacific journal of marketing and logistics
436
Tourism management : research, policies, practice
436
Management science : journal of the Institute for Operations Research and the Management Sciences
434
Discussion paper series / IZA
422
Journal of travel and tourism marketing
416
Journal of business ethics : JOBE
410
The journal of product & brand management
408
European journal of marketing : EJM
399
Journal of marketing research : JMR
384
The journal of brand management : an international journal
381
The journal of services marketing
376
Journal of the Academy of Marketing Science
372
Journal of marketing management : MM
366
Cogent business & management
362
International journal of contemporary hospitality management
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of economic behavior & organization : JEBO
353
The service industries journal
344
Journal of retailing
343
Journal of economic psychology : research in economic psychology and behavioral economics
338
Technological forecasting & social change : an international journal
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
331
Journal of international consumer marketing
328
Marketing letters : a journal of research in marketing
323
CESifo working papers
320
Journal of marketing communications
316
International journal of retail & distribution management
313
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
311
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ECONIS (ZBW)
373
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1
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
2
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
3
The role of customer gratitude in relationship marketing
Palmatier, Robert W.
;
Jarvis, Cheryl Burke
;
Bechkoff, …
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003875373
Saved in:
4
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
5
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
6
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
7
Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.
;
Monga, Ashwani
;
Palmatier, Robert W.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
Saved in:
8
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
9
How consumer orchestration work creates value in the sharing economy
Scaraboto, Daiane
;
Figueiredo, Bernardo
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10013258780
Saved in:
10
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
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