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Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 60-68
Persistent link: https://www.econbiz.de/10010256431
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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When more information means less consumer acceptance of innovative food technologies
Walten, Levke; Wiedmann, Klaus-Peter; Schmidt, Steffen - In: Marketing review St. Gallen : Marketingfachzeitschrift … 38 (2021) 3, pp. 14-22
Persistent link: https://www.econbiz.de/10012542242
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505