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Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa; Kim, Mikyoung; Ham, Chang-Dae; Kim, Soojung - In: Journal of marketing communications 23 (2017) 5, pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
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Why are there cross-national differences in response to comparative advertising? : some mediators
Kim, Soojung; Jeong, Se-Hoon; Hwang, Yoori - In: Journal of marketing communications 24 (2018) 6, pp. 569-587
Persistent link: https://www.econbiz.de/10011914751
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon; Kim, Soojung; Lee, Joonghwa - In: Journal of marketing communications 26 (2020) 6, pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
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Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342
Persistent link: https://www.econbiz.de/10013371023