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SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan - In: Journal of marketing communications 20 (2014) 5, pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
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How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava; Prybutok, Victor R.; Chang, Hsia-Ching - In: Journal of marketing communications 29 (2023) 5, pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline - In: Journal of marketing communications 26 (2020) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
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Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong - In: Journal of marketing communications 28 (2022) 7, pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
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The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex; Muehling, Darrel D. - In: Journal of marketing communications 16 (2010) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
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Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment
Tafesse, Wondwesen; Korneliussen, Tor - In: Journal of marketing communications 19 (2013) 3, pp. 215-227
Persistent link: https://www.econbiz.de/10009774221
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Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed; Baidoun, Samir; Wady, Rushdy; … - In: Journal of marketing communications 29 (2023) 7, pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.; Brocato, E. Deanne; Vijayalakshmi, … - In: Journal of marketing communications 23 (2017) 4, pp. 371-384
Persistent link: https://www.econbiz.de/10011743979