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Consumer behaviour
295
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Advertising effects
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Muehling, Darrel D.
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Journal of marketing communications
Journal of business research : JBR
2,072
Journal of retailing and consumer services
1,934
International journal of consumer studies
774
International journal of hospitality management
760
NBER working paper series
734
Psychology & marketing
672
Working paper / National Bureau of Economic Research, Inc.
623
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER Working Paper
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SpringerLink / Bücher
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European Journal of Marketing
451
Discussion paper series / IZA
421
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
393
European journal of marketing : EJM
382
Journal of Consumer Marketing
382
Journal of marketing management : MM
368
Journal of marketing research : JMR
363
The journal of brand management : an international journal
358
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Tourism management : research, policies, practice
340
Journal of the Academy of Marketing Science
330
Journal of travel and tourism marketing
326
Cogent business & management
321
Journal of international consumer marketing
321
Journal of marketing
316
Journal of business ethics : JOBE
313
Journal of retailing
310
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Marketing letters : a journal of research in marketing
304
IZA Discussion Paper
298
Journal of fashion marketing and management
298
International journal of retail & distribution management
295
The international review of retail, distribution and consumer research
290
Journal of consumer behaviour : an international research review
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
The journal of consumer marketing
288
Technological forecasting & social change : an international journal
279
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ECONIS (ZBW)
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1
Saudi females' buying behavior of green cosmetics : a pertinent motivational aspect
Khan, Sania
;
Salim, Ansa
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 594-606
Persistent link: https://www.econbiz.de/10012624670
Saved in:
2
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
3
Marketing sustainability : use of information sources and degrees of voluntary simplicity
Oates, Caroline
;
McDonald, Seonaidh
;
Alevizou, Panayiota
; …
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 351-365
Persistent link: https://www.econbiz.de/10003788447
Saved in:
4
How (not) to market socially responsible products : a critical research evaluation
Davis, Ingrid
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10009723419
Saved in:
5
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
6
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
7
Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Yu, Jason
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
Saved in:
8
The fast fashion vs environment debate : consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector
Papasolomou, Ioanna
;
Melanthiou, Yioula
;
Tsamouridis, …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 191-209
Persistent link: https://www.econbiz.de/10014232501
Saved in:
9
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
10
Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators
Hartley, Phillip
;
Sun, Jie
;
Raggio, Randle D.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 632-646
Persistent link: https://www.econbiz.de/10011852905
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