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Marketing management
104
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Consumer behaviour
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Schultz, Don E.
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Journal of marketing communications
Journal of business research : JBR
327
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
207
Journal of strategic marketing
192
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
123
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing
100
Journal of retailing and consumer services
87
Marketing intelligence & planning
82
Gabler Edition Wissenschaft
80
Springer eBook Collection
74
European Journal of Marketing
69
Marketing Intelligence & Planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
The journal of brand management : an international journal
63
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
59
Journal of advertising research
52
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of global marketing
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
43
Springer eBook Collection / Business and Economics
43
Jahrbuch der Absatz- und Verbrauchsforschung
42
Marketing : ZFP ; journal of research and management
42
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Journal of business economics : JBE
39
Psychology & marketing
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
107
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1
Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication
Vlasic, Goran
;
Kesic, Tanja
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10003494088
Saved in:
2
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
3
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
4
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
Saved in:
5
Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša
;
Lah, Marko
;
Jančič, Zlatko
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
Saved in:
6
Corporate Social Responsibility website representations: a longitudinal study of internal and external self-presentations
Basil, Debra Z.
;
Erlandson, Jill
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 125-137
Persistent link: https://www.econbiz.de/10003767518
Saved in:
7
Online communication of Corporate Environmental Citizenship: a study of New Zealand's electricity and gas retailers
Insch, Andrea
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10003767520
Saved in:
8
Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.
;
Steffes-Hansen, Sara
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
Saved in:
9
Organising IMC roles and functions in the business-to-business network environment
Hall, Linda
;
Wickham, Mark
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003767528
Saved in:
10
Word of mouth as a promotional tool for turbulent markets
Mason, Roger B.
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 207-224
Persistent link: https://www.econbiz.de/10003767529
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