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Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora; Youn, Seounmi; Yoon, Doyle - In: Journal of marketing communications 20 (2014) 6, pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
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An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China
Ren, Ye; Lam, Desmond - In: Journal of marketing communications 22 (2016) 5, pp. 513-523
Persistent link: https://www.econbiz.de/10011613199
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Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah; Norbayah Mohd Suki - In: Journal of marketing communications 26 (2020) 7, pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
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Customer perceived value through quality augmented reality experiences in retail : the mediating effect of customer attitudes
Al-Imamy, Saifeddin; Al-Imamy, Samer - In: Journal of marketing communications 28 (2022) 4, pp. 428-447
Persistent link: https://www.econbiz.de/10013371033
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Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store
Wu, Hung-Che; Xu, Haonan; Wu, Tsung Pao - In: Journal of marketing communications 30 (2024) 3, pp. 344-367
Persistent link: https://www.econbiz.de/10014529299
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The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Chen, Lu; Sokolovskiy, Konstantin; Zhang, Mengze; … - In: Journal of marketing communications 30 (2024) 6, pp. 702-716
Persistent link: https://www.econbiz.de/10015052734
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Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh; Chiu, Yu-Ping - In: Journal of marketing communications 29 (2023) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
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Do mobile health (mHealth) services ensure the quality of health life? : an integrated approach from a developing country context
Alam, Mohammad Zahedul; Mirza Mohammad Didarul Alam; … - In: Journal of marketing communications 28 (2022) 2, pp. 152-182
Persistent link: https://www.econbiz.de/10012872752
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Customer relationship management systems and organizational performance : quantitative evidence from the Jordanian telecommunication industry
Al-Weshah, Ghazi A.; Al-Manasrah, Excimirey; … - In: Journal of marketing communications 25 (2019) 8, pp. 799-819
Persistent link: https://www.econbiz.de/10012203369
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892