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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
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Advertising effects
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Amos, Clinton
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Journal of marketing communications
Journal of business research : JBR
2,146
Journal of retailing and consumer services
2,034
International journal of hospitality management
980
International journal of consumer studies
774
Zi you zhong guo zhi gong ye
764
NBER working paper series
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Psychology & marketing
675
Working paper / National Bureau of Economic Research, Inc.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The service industries journal
501
Tourism management : research, policies, practice
456
Asia Pacific journal of marketing and logistics
435
European Journal of Marketing
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SpringerLink / Bücher
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Journal of travel and tourism marketing
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The journal of product & brand management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of Consumer Marketing
375
The journal of services marketing
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European journal of marketing : EJM
366
International journal of contemporary hospitality management
360
The journal of brand management : an international journal
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Cogent business & management
358
Journal of marketing research : JMR
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Technological forecasting & social change : an international journal
342
Journal of international consumer marketing
330
Journal of marketing management : MM
328
Journal of retailing
323
Journal of hospitality marketing & management
317
Applied economics
315
Journal of the Academy of Marketing Science
315
Journal of business ethics : JOBE
314
Journal of marketing
308
Marketing letters : a journal of research in marketing
308
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
306
International journal of retail & distribution management
304
Marketing intelligence & planning
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ECONIS (ZBW)
304
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1
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
2
An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China
Ren, Ye
;
Lam, Desmond
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 513-523
Persistent link: https://www.econbiz.de/10011613199
Saved in:
3
Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
Saved in:
4
Customer perceived value through quality augmented reality experiences in retail : the mediating effect of customer attitudes
Al-Imamy, Saifeddin
;
Al-Imamy, Samer
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 428-447
Persistent link: https://www.econbiz.de/10013371033
Saved in:
5
Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store
Wu, Hung-Che
;
Xu, Haonan
;
Wu, Tsung Pao
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014529299
Saved in:
6
The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Chen, Lu
;
Sokolovskiy, Konstantin
;
Zhang, Mengze
; …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10015052734
Saved in:
7
Advertising content and online engagement on social media during the COVID-19 epidemic in
Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
8
Do mobile health (mHealth) services ensure the quality of health life? : an integrated approach from a developing country context
Alam, Mohammad Zahedul
;
Mirza Mohammad Didarul Alam
; …
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 152-182
Persistent link: https://www.econbiz.de/10012872752
Saved in:
9
Customer relationship management systems and organizational performance : quantitative evidence from the Jordanian telecommunication industry
Al-Weshah, Ghazi A.
;
Al-Manasrah, Excimirey
; …
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 799-819
Persistent link: https://www.econbiz.de/10012203369
Saved in:
10
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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