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~isPartOf:"Journal of marketing communications"
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Consumer Attitude and Behaviou...
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
133
Werbewirkung
133
Advertising
96
Werbung
94
Brand image
73
Brand management
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Markenführung
73
Markenimage
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Internet marketing
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Online-Marketing
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Marketing management
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Marketingmanagement
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Virales Marketing
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Brand
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Markenartikel
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advertising
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social media
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purchase intention
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Online-Handel
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Muehling, Darrel D.
6
Pelsmacker, Patrick de
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Um, Nam-Hyun
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Kim, Soojung
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Schultz, Don E.
4
Bailey, Ainsworth Anthony
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Bellman, Steven
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Dodoo, Naa Amponsah
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Kareklas, Ioannis
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Kim, Dong Hoo
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Lee, Joonghwa
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Muralidharan, Sidharth
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Pentina, Iryna
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Phua, Joe
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Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
2
Chan, Fong Yee
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Dahlén, Micael
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Dalakas, Vassilis
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Dens, Nathalie
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Flavián Blanco, Carlos
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Goodrich, Kendall
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Myers, Jun
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Nagar, Komal
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Journal of marketing communications
Journal of business research : JBR
1,984
Journal of retailing and consumer services
1,934
International journal of consumer studies
765
International journal of hospitality management
724
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
544
Working paper / National Bureau of Economic Research, Inc.
463
NBER Working Paper
411
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
349
SpringerLink / Bücher
349
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Working paper
335
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
321
Journal of travel and tourism marketing
317
Journal of marketing management : MM
308
Journal of retailing
303
Cogent business & management
298
Tourism management : research, policies, practice
294
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of business ethics : JOBE
266
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
264
International journal of contemporary hospitality management
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
255
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ECONIS (ZBW)
299
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1
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
Saved in:
2
Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10012263768
Saved in:
3
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
4
Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
Wouters, Marijke
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 299-318
Persistent link: https://www.econbiz.de/10009423377
Saved in:
5
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10003761781
Saved in:
6
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
7
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
8
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
9
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
10
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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