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Marketing eco-fashion : the influence of brand name and message explicitness
Yan, Ruoh-nan; Hyllegard, Karen H.; Blaisi, LaVon F. - In: Journal of marketing communications 18 (2012) 2, pp. 151-168
Persistent link: https://www.econbiz.de/10009532000
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Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun - In: Journal of marketing communications 18 (2012) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
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The impact of narrator age congruity on responses to a radio advertisement
Oakes, Steve; North, Adrian C. - In: Journal of marketing communications 17 (2011) 3, pp. 183-194
Persistent link: https://www.econbiz.de/10009261662
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Brand personality dimensions in China
Chu, Shu-chuan; Sung, Yongjun - In: Journal of marketing communications 17 (2011) 3, pp. 163-181
Persistent link: https://www.econbiz.de/10009261664
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Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness
Jurca, Maria Alina; Madlberger, Maria - In: Journal of marketing communications 21 (2015) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10010514622
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The value of ambient communication from a consumer perspective
Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
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An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia; Gambetti, Rosella C.; Graffigna, Guendalina - In: Journal of marketing communications 21 (2015) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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Tactical deception in covert selling : a persuasion knowledge perspective
Xie, Guang-Xin; Boush, David M.; Liu, Raymond R. - In: Journal of marketing communications 21 (2015) 3, pp. 224-240
Persistent link: https://www.econbiz.de/10011376499
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Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai; Olsen, Svein O. - In: Journal of marketing communications 21 (2015) 2, pp. 144-164
Persistent link: https://www.econbiz.de/10011302875