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Marketing management
104
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Consumer behaviour
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Advertising effects
22
Werbewirkung
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Schultz, Don E.
5
Kerr, Gayle
3
Kitchen, Philip J.
3
Anabila, Peter
2
Bailey, Ainsworth Anthony
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Biraghi, Silvia
2
Block, Martin P.
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Neijens, Peter C.
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Patti, Charles H.
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Anani-Bossman, Albert
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Baack, D. W.
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Chang, Yuhmiin
1
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Journal of marketing communications
Journal of business research : JBR
358
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
210
Journal of strategic marketing
196
Journal of marketing management : MM
153
European journal of marketing : EJM
143
Europäische Hochschulschriften / 5
134
Journal of the Academy of Marketing Science
110
The journal of business & industrial marketing
107
Journal of marketing
100
Marketing intelligence & planning
85
Gabler Edition Wissenschaft
81
Journal of retailing and consumer services
80
Springer eBook Collection
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International review on public and non-profit marketing
64
The journal of brand management : an international journal
63
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Lehrbuch
59
Journal of nonprofit & public sector marketing
58
The marketing review
53
Journal of advertising research
49
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
48
Business horizons
48
International marketing review
47
Health marketing quarterly
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Springer eBook Collection / Business and Economics
43
Apas Papers
42
Journal of business ethics : JOBE
42
Journal of marketing research : JMR
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
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ECONIS (ZBW)
111
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1
Threat appeal communications : the interplay between health resistance and cognitive appraisal processes
Dickinson-Delaporte, Sonia Jane
;
Holmes, Matthew Derrick
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10009008491
Saved in:
2
Using e-mail listservs to promote environmentally sustainable behaviors
Artz, Nancy
;
Cooke, Peter
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10003606559
Saved in:
3
Special issue: Controversial advertising
Erdogan, B. Zafer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003761780
Saved in:
4
The influence of advertising context on perceptions of offense
Christy, Timothy P.
;
Haley, Eric
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10003761782
Saved in:
5
The role of advertiser motives in consumer evaluations of "responsibility" messages from the alcohol industry
Atkin, Joann L.
;
McCardle, M.
;
Newell, S. J.
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 315-335
Persistent link: https://www.econbiz.de/10003761792
Saved in:
6
Social norms, cues and improved communication to influence behaviour change of smokers
Wallace-Williams, Donna Marie
;
Wright, Len Tiu
;
Dandis, …
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 288-313
Persistent link: https://www.econbiz.de/10014232577
Saved in:
7
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha
;
Vardeman, Christopher
; …
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
Saved in:
8
Strategic IMC : from abstract concept to marketing management tool
Kerr, Gayle
;
Patti, Charles H.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 317-339
Persistent link: https://www.econbiz.de/10011487796
Saved in:
9
Visualizing CSR : a visual framing analysis of US multinational companies
Garcia, Maria M.
;
Greenwood, Keith
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10011376476
Saved in:
10
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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