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The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation
Holtzhausen, Derina; Fullerton, Jami A. - In: Journal of marketing communications 21 (2015) 3, pp. 185-198
Persistent link: https://www.econbiz.de/10011376485
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Capturing the meanings of sport licensed products
Papadimitriou, Dimitra; Apostolopoulou, Artemisia - In: Journal of marketing communications 24 (2018) 5, pp. 433-449
Persistent link: https://www.econbiz.de/10011880787
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An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae; Combs, Justin - In: Journal of marketing communications 22 (2016) 6, pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
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Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo; Fitzgerald, Emma May - In: Journal of marketing communications 22 (2016) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas; Erlandsson, Susanna - In: Journal of marketing communications 21 (2015) 2, pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing; Basile, Kelly; Letourneau, Olivia - In: Journal of marketing communications 26 (2020) 1, pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
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Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine; Shin, Wonsun; Lew, Zijian; Walther, … - In: Journal of marketing communications 24 (2018) 1, pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
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Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong - In: Journal of marketing communications 28 (2022) 7, pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
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In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of marketing communications 30 (2024) 3, pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
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Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath; Karg, Adam - In: Journal of marketing communications 21 (2015) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10011487800