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Consumer behaviour
295
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Advertising effects
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Advertising
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Muehling, Darrel D.
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Schultz, Don E.
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Varan, Duane
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Lee, Joonghwa
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Muralidharan, Sidharth
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Phua, Joe
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Robinson, Jennifer A.
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Yoon, Hye Jin
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Al Shurideh, Muhammad
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Amos, Clinton
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2
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Journal of marketing communications
Journal of business research : JBR
2,183
Journal of retailing and consumer services
1,956
Journal of business ethics : JOBE
1,172
International journal of consumer studies
775
International journal of hospitality management
755
Psychology & marketing
682
European Journal of Marketing
621
Journal of consumer research : JCR ; an interdisciplinary bimonthly
596
NBER working paper series
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Journal of Consumer Marketing
516
Working paper / National Bureau of Economic Research, Inc.
484
SpringerLink / Bücher
473
NBER Working Paper
438
European journal of marketing : EJM
412
Asia Pacific journal of marketing and logistics
410
The journal of product & brand management
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Management science : journal of the Institute for Operations Research and the Management Sciences
395
Journal of marketing research : JMR
375
The journal of brand management : an international journal
374
International Marketing Review
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Journal of international consumer marketing
337
Journal of marketing management : MM
337
Journal of marketing
332
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
328
Journal of Business Ethics
325
Cogent business & management
320
Journal of advertising research
313
Journal of retailing
313
Journal of business ethics : JBE
312
Marketing letters : a journal of research in marketing
312
Tourism management : research, policies, practice
311
Journal of the Academy of Marketing Science
305
International journal of retail & distribution management
297
International journal of advertising : the review of marketing communications
294
Journal of global marketing
294
The international review of retail, distribution and consumer research
293
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ECONIS (ZBW)
360
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1
Determining the main factors affecting consumers' acceptance of ethical
advertising
: a review of the Jordanian market
Alshurideh, M.
;
Al Kurdi, Barween
;
Hussien, Alhareth …
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
Saved in:
2
Localizing to Arabic consumers : insights from print
advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
3
Advertisers' perceptions regarding the ethical appropriateness of new
advertising
formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
4
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
5
Can US
advertising
students recognize an ad in editorial's clothing (native
advertising
)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
6
Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment
Gram, Malene
;
La Ville, Valérie-Inès de
;
Roux, André le
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10003952954
Saved in:
7
The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011705500
Saved in:
8
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
9
The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in
advertising
Mostafa, Mohamed M.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
Saved in:
10
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related
advertising
messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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