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Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral; Xu, Hao; Rim, Hyejoon - In: Journal of marketing communications 30 (2024) 3, pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
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Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Aljukhadar, Muhammad; Senecal, Sylvain; Poirier, … - In: Journal of marketing communications 26 (2020) 6, pp. 636-665
Persistent link: https://www.econbiz.de/10012263764
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An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev; Yadav, Neha; Chikhalkar, Rekha - In: Journal of marketing communications 29 (2023) 3, pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
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Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.; Ooijen, Iris van - In: Journal of marketing communications 28 (2022) 2, pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
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Effects of organisational culture on brand portfolio performance
Laforet, Sylvie - In: Journal of marketing communications 23 (2017) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10011690161
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Integrated marketing communications measurement and evaluation
Ewing, Michael - In: Journal of marketing communications 15 (2009) 2/3, pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
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Understanding consumer-created media synergy
Schultz, Don E.; Block, Martin P.; Raman, Kaylan - In: Journal of marketing communications 18 (2012) 3, pp. 173-187
Persistent link: https://www.econbiz.de/10009577765
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Health claims as communication tools that enhance brand loyalty : the case of low-fat claims within the dairy food category
Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of marketing communications 17 (2011) 3, pp. 213-228
Persistent link: https://www.econbiz.de/10009261652
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Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul; Ewing, Michael; Cooper, Holly B. - In: Journal of marketing communications 27 (2021) 8, pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
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Dimensions of effective CSR communication based on public expectations
Kim, Sora; Ferguson, Mary Ann - In: Journal of marketing communications 24 (2018) 6, pp. 549-568
Persistent link: https://www.econbiz.de/10011914746