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Marketing management
104
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Consumer behaviour
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Journal of marketing communications
Journal of business research : JBR
945
SpringerLink / Bücher
624
International journal of production research
618
Journal of retailing and consumer services
603
Industrial marketing management : the international journal for industrial and high-tech firms
529
The journal of product innovation management : an international publication of the Product Development & Management Association
386
European journal of operational research : EJOR
348
International journal of production economics
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Technological forecasting & social change : an international journal
297
Computers & operations research : and their applications to problems of world concern ; an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of strategic marketing
268
Electronic commerce research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
226
Springer eBook Collection
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The journal of business & industrial marketing
204
International journal of innovation management
200
Journal of marketing management : MM
194
Europäische Hochschulschriften / 5
193
Journal of the Academy of Marketing Science
193
Journal of marketing
192
IEEE transactions on engineering management : EM
185
International journal of hospitality management
179
International journal of business information systems : IJBIS
174
European journal of marketing : EJM
170
Information systems research : ISR
170
International journal of product development : IJPD
170
Journal of internet commerce
168
NBER working paper series
162
Gabler Edition Wissenschaft
155
Information systems and e-business management : ISeB
153
International journal of electronic marketing and retailing : IJEMR
153
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
146
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Marketing intelligence & planning
139
Asia Pacific journal of marketing and logistics
135
Psychology & marketing
133
International journal of electronic commerce : IJEC
131
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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133
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1
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
2
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
3
Increasing advertising effectiveness through incongruity-based tactics : the moderating role of consumer involvement
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 182-197
Persistent link: https://www.econbiz.de/10009774223
Saved in:
4
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
Saved in:
5
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
8
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
9
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
10
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
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