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Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo; Fitzgerald, Emma May - In: Journal of marketing communications 22 (2016) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
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Brand resurrection in an emerging economy
Manohar, Sujatha; Rehman, Varisha - In: Journal of marketing communications 25 (2019) 7, pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
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Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.; Turner, Paul; Scheepers, Helana; … - In: Journal of marketing communications 24 (2018) 5, pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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Starbucks' marketing communications strategy on Twitter
Viriya Taecharungroj - In: Journal of marketing communications 23 (2017) 6, pp. 552-571
Persistent link: https://www.econbiz.de/10011852893
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Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of marketing communications 29 (2023) 2, pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
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Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina; Luoma-aho, Vilma - In: Journal of marketing communications 29 (2023) 2, pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes; Proksch, Ramona - In: Journal of marketing communications 23 (2017) 4, pp. 400-412
Persistent link: https://www.econbiz.de/10011743990