//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Managing the shopping center a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
131
Werbewirkung
131
Advertising
95
Werbung
93
Brand image
73
Brand management
73
Markenführung
73
Markenimage
73
Internet marketing
72
Online-Marketing
72
Social Web
47
Social web
47
Viral marketing
35
Virales Marketing
35
Marketing management
34
Marketingmanagement
34
Brand
30
Markenartikel
30
Beziehungsmarketing
25
Relationship marketing
25
Corporate Social Responsibility
23
Corporate social responsibility
23
Emotion
23
advertising
23
social media
18
Experiment
16
Confidence
15
Vertrauen
15
Green marketing
13
Personality psychology
13
Persönlichkeitspsychologie
13
purchase intention
13
Öko-Marketing
13
Online retailing
12
Online-Handel
12
Perception
12
Wahrnehmung
12
Cognition
11
more ...
less ...
Online availability
All
Undetermined
218
Free
11
Type of publication
All
Article
298
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
299
Aufsatz in Zeitschrift
299
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
299
Author
All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rim, Hyejoon
2
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
2,135
Journal of retailing and consumer services
2,038
International journal of hospitality management
894
International journal of consumer studies
774
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
NBER working paper series
523
European Journal of Marketing
460
Working paper / National Bureau of Economic Research, Inc.
440
Asia Pacific journal of marketing and logistics
429
Journal of Consumer Marketing
408
Tourism management : research, policies, practice
407
SpringerLink / Bücher
404
Journal of travel and tourism marketing
398
The journal of product & brand management
395
NBER Working Paper
389
European journal of marketing : EJM
375
Journal of marketing research : JMR
370
The journal of brand management : an international journal
364
The journal of services marketing
350
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing management : MM
340
Journal of retailing
335
Journal of the Academy of Marketing Science
330
Journal of marketing
329
Cogent business & management
327
International journal of contemporary hospitality management
325
Journal of international consumer marketing
325
The service industries journal
321
Marketing letters : a journal of research in marketing
311
Journal of Services Marketing
309
Journal of hospitality marketing & management
307
International journal of retail & distribution management
306
Journal of consumer behaviour : an international research review
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
The international review of retail, distribution and consumer research
303
Journal of fashion marketing and management
300
International Journal of Retail & Distribution Management
297
more ...
less ...
Source
All
ECONIS (ZBW)
299
Showing
1
-
10
of
299
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
2
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
3
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
4
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
5
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
6
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
7
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
8
Antecedents of level of social media use : exploring the mediating effect of usefulness, attitude and satisfaction
Hussein, Rania S.
;
Mohamed, Hassan
;
Kais, Amr
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 703-724
Persistent link: https://www.econbiz.de/10013493039
Saved in:
9
Signaling trust in print advertisements : an empirical investigation
Fisher, James E.
;
Till, Brian
;
Stanley, Sarah M.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10003980295
Saved in:
10
Smartphone experience, satisfaction, and referral : an ecosystem perspective
Yazdanparast, Atefeh
;
Tran, Gina A.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 816-839
Persistent link: https://www.econbiz.de/10012697001
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->