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Consumer behaviour
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Advertising effects
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Journal of marketing communications
Journal of business research : JBR
2,130
Journal of retailing and consumer services
2,033
International journal of hospitality management
896
International journal of consumer studies
772
Psychology & marketing
691
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
NBER working paper series
512
Working paper / National Bureau of Economic Research, Inc.
436
Asia Pacific journal of marketing and logistics
429
Tourism management : research, policies, practice
405
Journal of travel and tourism marketing
396
The journal of product & brand management
394
NBER Working Paper
385
European journal of marketing : EJM
373
Journal of marketing research : JMR
369
The journal of brand management : an international journal
356
The journal of services marketing
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Management science : journal of the Institute for Operations Research and the Management Sciences
345
Journal of marketing management : MM
340
SpringerLink / Bücher
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Journal of retailing
333
Cogent business & management
328
International journal of contemporary hospitality management
325
Journal of international consumer marketing
325
Journal of marketing
318
The service industries journal
318
Marketing letters : a journal of research in marketing
314
Journal of the Academy of Marketing Science
312
Journal of hospitality marketing & management
307
Journal of consumer behaviour : an international research review
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
International journal of retail & distribution management
302
The international review of retail, distribution and consumer research
300
The journal of consumer marketing
291
Journal of fashion marketing and management
290
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
Technological forecasting & social change : an international journal
275
Journal of business ethics : JOBE
273
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ECONIS (ZBW)
298
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1
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
2
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
3
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
4
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
5
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
6
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
7
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
8
Antecedents of level of social media use : exploring the mediating effect of usefulness, attitude and satisfaction
Hussein, Rania S.
;
Mohamed, Hassan
;
Kais, Amr
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 703-724
Persistent link: https://www.econbiz.de/10013493039
Saved in:
9
Customer relationship management systems and organizational performance : quantitative evidence from the Jordanian telecommunication industry
Al-Weshah, Ghazi A.
;
Al-Manasrah, Excimirey
; …
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 799-819
Persistent link: https://www.econbiz.de/10012203369
Saved in:
10
Signaling trust in print advertisements : an empirical investigation
Fisher, James E.
;
Till, Brian
;
Stanley, Sarah M.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10003980295
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