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Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.; Gunn, R. W.; Kubacki, K. - In: Journal of marketing communications 14 (2008) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
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Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail; Evans, Chris - In: Journal of marketing communications 24 (2018) 6, pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
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Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
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Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline - In: Journal of marketing communications 26 (2020) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
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Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
Pappas, Nikolaos - In: Journal of marketing communications 23 (2017) 2, pp. 195-218
Persistent link: https://www.econbiz.de/10011706481
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Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti; Tewari, Alok; Singh, Akanchha - In: Journal of marketing communications 28 (2022) 7, pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
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Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša; Lah, Marko; Jančič, Zlatko - In: Journal of marketing communications 14 (2008) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
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Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.; Steffes-Hansen, Sara - In: Journal of marketing communications 14 (2008) 3, pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
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Marketing sustainability : use of information sources and degrees of voluntary simplicity
Oates, Caroline; McDonald, Seonaidh; Alevizou, Panayiota; … - In: Journal of marketing communications 14 (2008) 5, pp. 351-365
Persistent link: https://www.econbiz.de/10003788447
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Sport sponsorship, team support and purchase intentions
Smith, Aaron; Graetz, Brian; Westerbeek, Hans - In: Journal of marketing communications 14 (2008) 5, pp. 387-404
Persistent link: https://www.econbiz.de/10003788457