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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
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295
Advertising effects
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Advertising
95
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93
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Muehling, Darrel D.
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Journal of marketing communications
Journal of business research : JBR
2,102
Journal of retailing and consumer services
2,006
International journal of consumer studies
775
International journal of hospitality management
746
Psychology & marketing
680
NBER working paper series
670
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
SpringerLink / Bücher
580
Working paper / National Bureau of Economic Research, Inc.
568
NBER Working Paper
494
Management science : journal of the Institute for Operations Research and the Management Sciences
449
Asia Pacific journal of marketing and logistics
407
The journal of product & brand management
399
European Journal of Marketing
377
Journal of Consumer Marketing
370
Journal of marketing research : JMR
364
The journal of brand management : an international journal
362
European journal of marketing : EJM
359
Journal of travel and tourism marketing
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of retailing
343
Tourism management : research, policies, practice
334
Journal of marketing management : MM
332
Technological forecasting & social change : an international journal
332
Journal of international consumer marketing
323
The international review of retail, distribution and consumer research
312
Journal of marketing
309
Cogent business & management
308
International journal of retail & distribution management
307
Marketing letters : a journal of research in marketing
305
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
304
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Journal of fashion marketing and management
301
Journal of the Academy of Marketing Science
299
Journal of consumer behaviour : an international research review
292
The journal of consumer marketing
289
International journal of contemporary hospitality management
276
Journal of economic psychology : research in economic psychology and behavioral economics
275
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ECONIS (ZBW)
303
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1
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
3
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
Saved in:
4
Marketing sustainability : use of information sources and degrees of voluntary simplicity
Oates, Caroline
;
McDonald, Seonaidh
;
Alevizou, Panayiota
; …
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 351-365
Persistent link: https://www.econbiz.de/10003788447
Saved in:
5
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
6
Branded product information search on the Web: the role of brand trust and credibility of online information sources
Lee, Chunsik
;
Kim, Junga
;
Chan-Olmsted, Silvia M.
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 355-374
Persistent link: https://www.econbiz.de/10009423359
Saved in:
7
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
8
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
9
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
10
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
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