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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton; Zhang, Lixuan; King, Skylar; Allred, Anthony - In: Journal of marketing communications 28 (2022) 4, pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
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Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-ti; Chu, Chia-hsien; Shen, Yung-cheng - In: Journal of marketing communications 17 (2011) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
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Marketing sustainability : use of information sources and degrees of voluntary simplicity
Oates, Caroline; McDonald, Seonaidh; Alevizou, Panayiota; … - In: Journal of marketing communications 14 (2008) 5, pp. 351-365
Persistent link: https://www.econbiz.de/10003788447
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The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny; Kyriacou, Evdoxia; Zarkada, Anna - In: Journal of marketing communications 29 (2023) 2, pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
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Branded product information search on the Web: the role of brand trust and credibility of online information sources
Lee, Chunsik; Kim, Junga; Chan-Olmsted, Silvia M. - In: Journal of marketing communications 17 (2011) 5, pp. 355-374
Persistent link: https://www.econbiz.de/10009423359
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The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail; Kareklas, Ioannis; Weber, T. J.; … - In: Journal of marketing communications 27 (2021) 7, pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail; Evans, Chris - In: Journal of marketing communications 24 (2018) 6, pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
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Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591
Persistent link: https://www.econbiz.de/10011852894