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In search of communication excellence : public relations' value, empowerment, and structure in strategic management
Tam, Lisa; Kim, Jeong-Nam; Grunig, James E.; Hall, … - In: Journal of marketing communications 28 (2022) 2, pp. 183-206
Persistent link: https://www.econbiz.de/10012872755
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Strategic IMC : from abstract concept to marketing management tool
Kerr, Gayle; Patti, Charles H. - In: Journal of marketing communications 21 (2015) 5, pp. 317-339
Persistent link: https://www.econbiz.de/10011487796
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Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type
Kim, Yeonsoo; Park, Hanna; Kim, Jwa K. - In: Journal of marketing communications 25 (2019) 2, pp. 204-227
Persistent link: https://www.econbiz.de/10012203285
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Corporate image and reputation of large Mainland Chinese enterprises
Yeo, Roland K.; Goh, Mark; Tso, Sophia - In: Journal of marketing communications 17 (2011) 3, pp. 195-211
Persistent link: https://www.econbiz.de/10009261655
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Strategic antecedents and organisational consequences of IMC in different economy types
Butkouskaya, Vera; Llonch-Andreu, Joan; … - In: Journal of marketing communications 27 (2021) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012424770
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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris - In: Journal of marketing communications 21 (2015) 3, pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay; İpek, İlayda; Bayraktaroğlu, Gül - In: Journal of marketing communications 24 (2018) 8, pp. 863-877
Persistent link: https://www.econbiz.de/10011976104