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Brand management
104
Markenführung
104
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
66
Markenimage
66
Advertising effects
46
Werbewirkung
46
Brand
33
Markenartikel
33
Advertising
28
Internet marketing
28
Online-Marketing
28
Werbung
27
Social Web
25
Social web
25
Marketing management
18
Marketingmanagement
18
Personality psychology
17
Persönlichkeitspsychologie
17
Beziehungsmarketing
13
Relationship marketing
13
social media
11
advertising
9
brand attitude
9
Viral marketing
8
Virales Marketing
8
Experiment
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purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Corporate Social Responsibility
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Corporate social responsibility
5
Emerging economies
5
Emotion
5
Schwellenländer
5
brand equity
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brand image
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Brand loyalty
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Kim, Dong Hoo
3
Anabila, Peter
2
Biraghi, Silvia
2
Casaló, Luis V.
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Grohmann, Bianca
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Keller, Kevin Lane
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Kim, Soojin
2
Muehling, Darrel D.
2
Mundel, Juan
2
Nagar, Komal
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Nelson, Michelle R.
2
Pope, Nigel
2
Rita, Paulo
2
Srivastava, R. K.
2
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
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Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
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Alodin, Yasmin
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Amirshahi, Mirahmad
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Anghelcev, George
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Anh Hoang Minh Nguyen
1
Anselmsson, Johan
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Ashley, Christy
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Avery, Jill
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Baghi, Ilaria
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Bajpai, Naval
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Bartholmé, Roland H.
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Bassiouni, Dina H.
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Bayraktaroğlu, Gül
1
Bee, Colleen
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Journal of marketing communications
SpringerLink / Bücher
2,081
Journal of business research : JBR
809
The journal of brand management : an international journal
571
Springer eBook Collection
478
Springer eBook Collection / Business and Economics
398
The journal of product & brand management
398
Gabler Edition Wissenschaft
386
Journal of retailing and consumer services
349
Research
324
Europäische Hochschulschriften / 5
304
Lehrbuch
237
Discussion paper series / IZA
214
essentials
199
Journal of vocational behavior
189
International journal of hospitality management
179
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
169
Psychology & marketing
169
European journal of marketing : EJM
154
Journal of business ethics : JOBE
154
Industrial marketing management : the international journal for industrial and high-tech firms
142
Journal of marketing management : MM
122
Asia Pacific journal of marketing and logistics
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
118
Journal of strategic marketing
117
Journal of Product & Brand Management
116
Journal of consumer research : JCR ; an interdisciplinary bimonthly
114
Marketing intelligence & planning
113
Journal of business and psychology
111
IZA Discussion Paper
110
Gabler Research
109
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
107
Innovatives Markenmanagement
104
Journal of career development
101
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
101
Cogent business & management
100
Journal of the Academy of Marketing Science
100
Strategic Direction
99
Tourism management : research, policies, practice
98
Working paper / National Bureau of Economic Research, Inc.
97
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ECONIS (ZBW)
117
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1
Brand personality dimensions in China
Chu, Shu-chuan
;
Sung, Yongjun
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 163-181
Persistent link: https://www.econbiz.de/10009261664
Saved in:
2
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
3
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
4
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
5
Internal marketing as a change management tool : a case study in re-branding
Finney, Sherry
;
Scherrebeck-Hansen, Mette
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 325-344
Persistent link: https://www.econbiz.de/10008695766
Saved in:
6
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
7
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
Saved in:
8
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
9
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
Saved in:
10
Establishing effective repositioning communications in a competitive marketplace
Jewell, Robert D.
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 231-241
Persistent link: https://www.econbiz.de/10003606541
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