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Consumer behaviour
118
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Internet marketing
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Online-Marketing
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Marketing management
104
Marketingmanagement
104
Social Web
83
Social web
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Journal of marketing communications
SpringerLink / Bücher
1,737
Journal of business research : JBR
1,037
Industrial marketing management : the international journal for industrial and high-tech firms
865
Springer eBook Collection
468
Journal of retailing and consumer services
393
Europäische Hochschulschriften / 5
379
Gabler Edition Wissenschaft
373
Springer eBook Collection / Business and Economics
361
The journal of business & industrial marketing
317
Technological forecasting & social change : an international journal
284
Research
276
Journal of marketing management : MM
261
Journal of strategic marketing
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
253
International journal of internet marketing and advertising : IJIMA
249
Journal of marketing
249
European journal of marketing : EJM
235
Management science : journal of the Institute for Operations Research and the Management Sciences
212
Journal of advertising research
209
Journal of the Academy of Marketing Science
207
Information systems research : ISR
203
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
196
Lehrbuch
193
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
181
Psychology & marketing
181
Tourism management : research, policies, practice
165
Marketing intelligence & planning
163
Journal of business-to-business marketing
161
Business horizons
156
Journal of management information systems : JMIS
153
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
153
International journal of hospitality management
151
International journal of advertising : the review of marketing communications
150
essentials
148
The journal of brand management : an international journal
143
Journal of marketing research : JMR
132
The journal of product & brand management
131
International journal of technology marketing : IJTMkt
128
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ECONIS (ZBW)
233
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233
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1
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
2
Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.
;
Hartley, S. W.
;
Dessel, M. M. van
;
Baack, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
Saved in:
3
Towards an understanding of the role of trade fairs as facilitators of consumer creativity
Ahola, Eeva-Katri
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 321-333
Persistent link: https://www.econbiz.de/10009673797
Saved in:
4
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
5
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
6
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
7
Starbucks' marketing communications strategy on Twitter
Viriya Taecharungroj
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 552-571
Persistent link: https://www.econbiz.de/10011852893
Saved in:
8
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
9
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
10
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
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