//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Hidden Hands in the Market : E...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
132
Werbewirkung
132
Advertising
95
Werbung
93
Brand image
75
Markenimage
75
Brand management
73
Markenführung
73
Internet marketing
72
Online-Marketing
72
Social Web
48
Social web
48
Corporate Social Responsibility
42
Corporate social responsibility
42
Marketing management
38
Marketingmanagement
38
Viral marketing
34
Virales Marketing
34
Brand
30
Markenartikel
30
Beziehungsmarketing
25
Relationship marketing
25
Emotion
23
advertising
23
social media
19
Public relations
16
Öffentlichkeitsarbeit
16
Confidence
15
Experiment
15
Vertrauen
15
Green marketing
14
Personality psychology
14
Persönlichkeitspsychologie
14
Öko-Marketing
14
purchase intention
13
Communication
12
Kommunikation
12
Online retailing
12
more ...
less ...
Online availability
All
Undetermined
226
Free
11
Type of publication
All
Article
314
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
316
Aufsatz in Zeitschrift
316
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Language
All
English
316
Author
All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojin
4
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Ferguson, Mary Ann
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
2
Cho, Moonhee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Kang, Eun Yeon
2
Kerr, Gayle
2
Kim, Sora
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
2,447
Journal of retailing and consumer services
1,955
Journal of business ethics : JOBE
1,914
SpringerLink / Bücher
996
NBER working paper series
901
International journal of hospitality management
814
International journal of consumer studies
773
Working paper / National Bureau of Economic Research, Inc.
734
NBER Working Paper
710
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Corporate social responsibility and environmental management
580
Journal of Business Ethics
484
Springer eBook Collection
433
Technological forecasting & social change : an international journal
429
Cogent business & management
427
Business strategy and the environment
425
The journal of product & brand management
405
Asia Pacific journal of marketing and logistics
404
The journal of brand management : an international journal
382
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
374
Discussion paper / Centre for Economic Policy Research
371
Management science : journal of the Institute for Operations Research and the Management Sciences
371
European journal of marketing : EJM
370
Journal of business ethics : JBE
370
CESifo working papers
351
International business review : the official journal of the European International Business Academy
349
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Tourism management : research, policies, practice
340
Journal of travel and tourism marketing
329
Journal of international consumer marketing
322
Journal of marketing management : MM
320
Journal of fashion marketing and management
315
Journal of retailing
313
International journal of retail & distribution management
310
The international review of retail, distribution and consumer research
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Business & society
305
more ...
less ...
Source
All
ECONIS (ZBW)
316
Showing
1
-
10
of
316
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fair trade advertising : influences of information type and emotional appeal congruency
Hur, Songyee
;
Lee, Jung Eun
;
Stoel, Leslie
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012203409
Saved in:
2
How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo
;
Kim, Sora
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
Saved in:
3
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
4
Communicating CSR practices : role of internationalization of emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 365-384
Persistent link: https://www.econbiz.de/10012203309
Saved in:
5
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
6
Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
Saved in:
7
Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type
Kim, Yeonsoo
;
Park, Hanna
;
Kim, Jwa K.
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 204-227
Persistent link: https://www.econbiz.de/10012203285
Saved in:
8
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
Saved in:
9
Watch out when expectancy is violated : an experiment of inconsistent CSR message cueing
Rim, Hyejoon
;
Park, Young Eun
;
Song, Doori
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 343-361
Persistent link: https://www.econbiz.de/10012203480
Saved in:
10
The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011705500
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->