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Internet marketing
112
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Antheunis, Marjolijn L.
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Lee, Joonghwa
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Journal of marketing communications
MPRA Paper
706
Journal of business research : JBR
634
Economics Papers from University Paris Dauphine
612
SpringerLink / Bücher
410
IZA Discussion Papers
335
Journal of retailing and consumer services
321
Technological forecasting & social change : an international journal
272
CESifo Working Paper
246
ERIM Report Series Research in Management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
246
CESifo working papers
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International journal of internet marketing and advertising : IJIMA
237
Discussion paper series / IZA
210
Information systems research : ISR
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ECB Working Paper
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Springer eBook Collection
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Working Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
183
IZA Discussion Paper
178
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Journal of advertising research
160
Ovidius University Annals, Economic Sciences Series
155
Tourism management : research, policies, practice
152
CEPR Discussion Papers
151
Journal of management information systems : JMIS
148
Annals of Faculty of Economics
147
CESifo Working Paper Series
145
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
145
International journal of advertising : the review of marketing communications
143
Games and economic behavior
139
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
135
International journal of hospitality management
133
Industrial marketing management : the international journal for industrial and high-tech firms
129
Psychology & marketing
127
Working paper
125
Amfiteatru Economic Journal
124
NBER working paper series
124
Corporate communications : an international journal
123
Cogent business & management
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ECONIS (ZBW)
161
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1
Industry and agency views of social media : issues implementing dialogic
communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
2
Facebook fan page : the effect of perceived socialness in consumer-brand
communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
3
Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.
;
Daugherty, Terry
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
Saved in:
4
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
5
Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
6
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
Saved in:
7
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
8
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Saved in:
9
Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10010244644
Saved in:
10
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
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