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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
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295
Advertising effects
131
Werbewirkung
131
Advertising
95
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93
Brand management
74
Internet marketing
74
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Muehling, Darrel D.
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Varan, Duane
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Zhang, Lixuan
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Amos, Clinton
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Block, Martin P.
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Chan, Fong Yee
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Journal of marketing communications
Journal of business research : JBR
2,080
Journal of retailing and consumer services
2,002
International journal of consumer studies
771
International journal of hospitality management
745
Psychology & marketing
672
NBER working paper series
598
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
566
Working paper / National Bureau of Economic Research, Inc.
505
NBER Working Paper
446
Management science : journal of the Institute for Operations Research and the Management Sciences
412
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
398
European journal of marketing : EJM
358
Journal of marketing research : JMR
356
The journal of brand management : an international journal
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of retailing
340
Journal of travel and tourism marketing
338
Technological forecasting & social change : an international journal
329
Journal of marketing management : MM
326
Journal of international consumer marketing
323
Tourism management : research, policies, practice
315
The international review of retail, distribution and consumer research
308
Cogent business & management
306
International journal of retail & distribution management
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Marketing letters : a journal of research in marketing
301
Journal of fashion marketing and management
300
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
297
Journal of marketing
295
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Journal of the Academy of Marketing Science
280
Electronic commerce research
274
International journal of contemporary hospitality management
274
The journal of services marketing
268
Journal of business ethics : JOBE
266
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ECONIS (ZBW)
299
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1
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
2
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
Saved in:
3
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
4
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
5
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
6
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
7
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
8
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
9
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
10
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
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