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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
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295
Advertising effects
133
Werbewirkung
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Advertising
98
Werbung
96
Internet marketing
78
Online-Marketing
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Muehling, Darrel D.
6
Schultz, Don E.
5
Um, Nam-Hyun
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Kim, Soojung
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3
Bellman, Steven
3
Block, Martin P.
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Dodoo, Naa Amponsah
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Kareklas, Ioannis
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Pentina, Iryna
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Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
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Amos, Clinton
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Antheunis, Marjolijn L.
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Chan, Fong Yee
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Dalakas, Vassilis
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Daugherty, Terry
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Flavián Blanco, Carlos
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Heo, Jun
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Myers, Jun
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Nagar, Komal
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Journal of marketing communications
Journal of business research : JBR
2,698
Journal of retailing and consumer services
2,168
International journal of hospitality management
1,087
SpringerLink / Bücher
898
International journal of consumer studies
789
NBER working paper series
739
Psychology & marketing
732
Industrial marketing management : the international journal for industrial and high-tech firms
695
Working paper / National Bureau of Economic Research, Inc.
665
The service industries journal
606
Journal of consumer research : JCR ; an interdisciplinary bimonthly
596
NBER Working Paper
587
Tourism management : research, policies, practice
516
The journal of services marketing
478
Asia Pacific journal of marketing and logistics
472
Journal of travel and tourism marketing
451
Management science : journal of the Institute for Operations Research and the Management Sciences
445
European journal of marketing : EJM
435
Journal of marketing management : MM
430
International journal of contemporary hospitality management
425
Technological forecasting & social change : an international journal
422
Journal of the Academy of Marketing Science
413
The journal of product & brand management
412
Journal of marketing research : JMR
408
Journal of marketing
405
Cogent business & management
404
The journal of brand management : an international journal
395
Journal of retailing
380
Journal of business ethics : JOBE
371
Journal of hospitality marketing & management
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Marketing letters : a journal of research in marketing
342
Journal of strategic marketing
341
Journal of international consumer marketing
337
International journal of retail & distribution management
329
The international review of retail, distribution and consumer research
320
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
318
Marketing intelligence & planning
316
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ECONIS (ZBW)
318
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1
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
2
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
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3
On Art Weinstein's superior customer value...in the Now Economy
McFarlane, Donovan A.
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 564-570
Persistent link: https://www.econbiz.de/10012624666
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4
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
5
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
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6
Customer relationship management systems and organizational performance : quantitative evidence from the Jordanian telecommunication industry
Al-Weshah, Ghazi A.
;
Al-Manasrah, Excimirey
; …
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 799-819
Persistent link: https://www.econbiz.de/10012203369
Saved in:
7
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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8
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
9
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
10
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
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