Narrow search
Showing 1 - 10 of 168
Cover Image
Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen; Zorbach, Thomas; Carley, Kathleen M. - In: Journal of marketing communications 20 (2014) 1/2, pp. 117-128
Persistent link: https://www.econbiz.de/10010244648
Cover Image
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Cover Image
Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.; Daugherty, Terry - In: Journal of marketing communications 18 (2012) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
Cover Image
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Cover Image
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon; Ju, Ilyoung - In: Journal of marketing communications 24 (2018) 7, pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Cover Image
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.; Turner, Paul; Scheepers, Helana; … - In: Journal of marketing communications 24 (2018) 5, pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Cover Image
From active participation to engagement in online communities : analysing the mediating role of trust and commitment
Vohra, Anupama; Bhardwaj, Neha - In: Journal of marketing communications 25 (2019) 1, pp. 89-114
Persistent link: https://www.econbiz.de/10012203266
Cover Image
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend; Aljarah, Ahmad - In: Journal of marketing communications 29 (2023) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Cover Image
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of marketing communications 29 (2023) 2, pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Cover Image
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina; Luoma-aho, Vilma - In: Journal of marketing communications 29 (2023) 2, pp. 179-190
Persistent link: https://www.econbiz.de/10014232484