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Internet marketing
115
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Consumer behaviour
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Advertising effects
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Antheunis, Marjolijn L.
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Journal of marketing communications
Journal of business research : JBR
1,160
Journal of retailing and consumer services
825
SpringerLink / Bücher
501
Industrial marketing management : the international journal for industrial and high-tech firms
481
International journal of hospitality management
419
Technological forecasting & social change : an international journal
291
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
281
The journal of services marketing
269
International journal of internet marketing and advertising : IJIMA
256
Tourism management : research, policies, practice
242
The service industries journal
225
Journal of the Academy of Marketing Science
223
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
221
The journal of business & industrial marketing
219
Psychology & marketing
215
Journal of strategic marketing
212
Journal of travel and tourism marketing
210
Information systems research : ISR
205
Journal of marketing
199
Management science : journal of the Institute for Operations Research and the Management Sciences
199
International journal of contemporary hospitality management
190
Journal of hospitality marketing & management
185
Cogent business & management
178
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
178
Springer eBook Collection
176
Journal of marketing management : MM
169
International journal of electronic customer relationship management : IJECRM
164
The journal of product & brand management
160
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
158
Asia Pacific journal of marketing and logistics
156
The journal of brand management : an international journal
156
Business horizons
153
European journal of marketing : EJM
152
Journal of advertising research
150
Journal of management information systems : JMIS
150
International journal of business information systems : IJBIS
144
International journal of advertising : the review of marketing communications
143
Journal of retailing
143
Journal of service research : JSR
143
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ECONIS (ZBW)
168
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1
Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen
;
Zorbach, Thomas
;
Carley, Kathleen M.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10010244648
Saved in:
2
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
3
Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.
;
Daugherty, Terry
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
Saved in:
4
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
5
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
6
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
7
From active participation to engagement in online communities : analysing the mediating role of trust and commitment
Vohra, Anupama
;
Bhardwaj, Neha
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 89-114
Persistent link: https://www.econbiz.de/10012203266
Saved in:
8
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
9
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
10
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
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