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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
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Advertising effects
133
Werbewirkung
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Advertising
96
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94
Internet marketing
78
Online-Marketing
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Muehling, Darrel D.
6
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3
Bellman, Steven
3
Block, Martin P.
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Dodoo, Naa Amponsah
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Pentina, Iryna
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Phua, Joe
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Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
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Antheunis, Marjolijn L.
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Chan, Fong Yee
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Myers, Jun
2
Nagar, Komal
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Journal of marketing communications
Journal of business research : JBR
2,436
Journal of retailing and consumer services
2,149
International journal of hospitality management
1,061
International journal of consumer studies
782
Psychology & marketing
718
NBER working paper series
693
SpringerLink / Bücher
646
Working paper / National Bureau of Economic Research, Inc.
622
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
NBER Working Paper
548
The service industries journal
543
Industrial marketing management : the international journal for industrial and high-tech firms
528
Tourism management : research, policies, practice
481
Asia Pacific journal of marketing and logistics
463
The journal of services marketing
445
Journal of travel and tourism marketing
441
Management science : journal of the Institute for Operations Research and the Management Sciences
418
European journal of marketing : EJM
414
The journal of product & brand management
410
International journal of contemporary hospitality management
400
Journal of marketing research : JMR
400
Journal of marketing management : MM
395
Journal of the Academy of Marketing Science
395
Journal of marketing
390
The journal of brand management : an international journal
386
Cogent business & management
381
Journal of retailing
378
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of hospitality marketing & management
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
336
Journal of international consumer marketing
335
Marketing letters : a journal of research in marketing
335
Journal of strategic marketing
323
International journal of retail & distribution management
322
The international review of retail, distribution and consumer research
317
Journal of business ethics : JOBE
311
Journal of consumer behaviour : an international research review
310
Journal of fashion marketing and management
309
Marketing intelligence & planning
308
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ECONIS (ZBW)
315
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1
Customer relationship management systems and organizational performance : quantitative evidence from the Jordanian telecommunication industry
Al-Weshah, Ghazi A.
;
Al-Manasrah, Excimirey
; …
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 799-819
Persistent link: https://www.econbiz.de/10012203369
Saved in:
2
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
3
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
4
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
5
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
6
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
7
Customer perceived value through quality augmented reality experiences in retail : the mediating effect of customer attitudes
Al-Imamy, Saifeddin
;
Al-Imamy, Samer
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 428-447
Persistent link: https://www.econbiz.de/10013371033
Saved in:
8
Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store
Wu, Hung-Che
;
Wu, Tsung Pao
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014529299
Saved in:
9
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
10
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
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