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A contingency model of behavio...
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
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Werbewirkung
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Advertising
95
Werbung
93
Brand image
73
Brand management
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
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Kim, Dong Hoo
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Kim, Soojin
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Lee, Joonghwa
3
Muralidharan, Sidharth
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Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
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Dahlén, Micael
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Dalakas, Vassilis
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Flavián Blanco, Carlos
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Goodrich, Kendall
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Guinalíu, Miguel
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Heo, Jun
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Jain, Varsha
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Joireman, Jeff
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Ju, Ilyoung
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Mukherjee, Srabanti
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Myers, Jun
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Nagar, Komal
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Obeidat, Zaid Mohammad Ibrahim
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Rim, Hyejoon
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Journal of marketing communications
Journal of business research : JBR
2,135
Journal of retailing and consumer services
2,034
International journal of hospitality management
894
International journal of consumer studies
774
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
NBER working paper series
520
European Journal of Marketing
488
SpringerLink / Bücher
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Journal of Consumer Marketing
448
Working paper / National Bureau of Economic Research, Inc.
437
Asia Pacific journal of marketing and logistics
431
Tourism management : research, policies, practice
405
Journal of travel and tourism marketing
396
The journal of product & brand management
395
NBER Working Paper
385
European journal of marketing : EJM
374
Journal of Services Marketing
371
Journal of marketing research : JMR
368
The journal of brand management : an international journal
364
Management science : journal of the Institute for Operations Research and the Management Sciences
351
The journal of services marketing
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of marketing management : MM
341
Journal of retailing
334
Journal of the Academy of Marketing Science
333
Journal of marketing
330
Cogent business & management
328
Journal of international consumer marketing
325
International journal of contemporary hospitality management
324
The service industries journal
321
International Journal of Retail & Distribution Management
319
Marketing letters : a journal of research in marketing
313
Journal of consumer behaviour : an international research review
311
Journal of hospitality marketing & management
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
International journal of retail & distribution management
302
The international review of retail, distribution and consumer research
300
The journal of consumer marketing
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ECONIS (ZBW)
299
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1
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
2
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
3
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
4
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
5
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
6
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
7
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
8
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
9
Antecedents of level of social media use : exploring the mediating effect of usefulness, attitude and satisfaction
Hussein, Rania S.
;
Mohamed, Hassan
;
Kais, Amr
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 703-724
Persistent link: https://www.econbiz.de/10013493039
Saved in:
10
Signaling trust in print advertisements : an empirical investigation
Fisher, James E.
;
Till, Brian
;
Stanley, Sarah M.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10003980295
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