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Creating a professional blog : the impact of student learning styles on perceptions of learning
Fowler, Kendra; Thomas, Veronica L. - In: Journal of marketing education : JME 37 (2015) 3, pp. 181-189
Persistent link: https://www.econbiz.de/10011410668
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Engaging students with social media
Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary - In: Journal of marketing education : JME 37 (2015) 3, pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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Digital marketing and analytics education : a systematic review
Ye, Christine; Kim, Yuna; Cho, Yoon-Na - In: Journal of marketing education : JME 46 (2024) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
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Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.; Tuten, Tracy L. - In: Journal of marketing education : JME 37 (2015) 2, pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
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Learning marketing online : the role of social interactions and gamification rewards
Dikcius, Vytautas; Urbonavicius, Sigitas; Adomaviciute, … - In: Journal of marketing education : JME 43 (2021) 2, pp. 159-173
Persistent link: https://www.econbiz.de/10012592899
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Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool
Duffy, Katherine; Ney, Jillian - In: Journal of marketing education : JME 37 (2015) 2, pp. 104-113
Persistent link: https://www.econbiz.de/10011336517
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Update status : the state of social media marketing curriculum
Munoz, Caroline; Wood, Natalie T. - In: Journal of marketing education : JME 37 (2015) 2, pp. 88-103
Persistent link: https://www.econbiz.de/10011336518
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Engaging students via social media : is it worth the effort?
Mostafa, Rania B. - In: Journal of marketing education : JME 37 (2015) 3, pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
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Beyond the Tweet : using twitter to enhance engagement, learning, and success among first-year students
West, Bettina; Moore, Hélène; Barry, Ben - In: Journal of marketing education : JME 37 (2015) 3, pp. 160-170
Persistent link: https://www.econbiz.de/10011410650
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Simulations or client projects? : aligning social media skills development to industry expectations
Beachum, Nicole Dilg; Krallman, Alexandra - In: Journal of marketing education : JME 46 (2024) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10014580280