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~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
~subject:"SME"
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Konsumentenverhalten
SME
Marketing
68
Marketing management
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Marketingmanagement
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Marketing theory
20
Marketingtheorie
20
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Atik, Deniz
1
Baron, Andrew Scott
1
Belk, Russell W.
1
Caldwell, Marylouise
1
Devinney, Timothy Michael
1
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1
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Journal of marketing management : MM
SpringerLink / Bücher
47
Journal of business research : JBR
42
Springer eBook Collection
24
Europäische Hochschulschriften / 5
20
Gabler Edition Wissenschaft
20
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Cogent business & management
13
Edward Elgar E-Book Archive
12
European research studies
12
Journal of research in marketing and entrepreneurship : JRME
12
Marketing theory
12
Eurasian Studies in Business and Economics
11
European journal of marketing : EJM
11
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of Islamic marketing
11
Journal of strategic marketing
10
Premier reference source
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Asia Pacific journal of marketing and logistics
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Eurasian studies in business and economics
9
Journal of research in marketing and entrepreneurship
9
Journal of small business and enterprise development
9
Marketing intelligence & planning
9
Psychology & marketing
9
Small business economics : an entrepreneurship journal
9
Springer eBook Collection / Business and Economics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
7
Journal of historical research in marketing
7
Journal of international food & agribusiness marketing
7
Journal of marketing research : JMR
7
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ECONIS (ZBW)
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1
Fashion creation and diffusion : the institution of
marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
2
Envisioning consumers : how videography can contribute to
marketing
knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
3
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
4
Consumer savvy: conceptualisation and measurement
MacDonald, Emma K.
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 497-517
Persistent link: https://www.econbiz.de/10003492225
Saved in:
5
Positive
management
of
marketing
-operations relationship : the case of an internet retail SME
Piercy, Niall
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 551-570
Persistent link: https://www.econbiz.de/10003874167
Saved in:
6
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
7
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak
;
Gori, Keith
;
O'Gorman, Kevin
;
Hogg, Gillian
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
Saved in:
8
Children as vulnerable consumers : a first conceptualisation
Spotswood, Fiona
;
Nairn, Agnès
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 211-229
Persistent link: https://www.econbiz.de/10011545549
Saved in:
9
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
10
Buyer social responsibility : a general concept and its implications for
marketing
management
Ingenbleek, Paul T. M.
;
Meulenberg, Mathias T. G.
; …
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1428-1448
Persistent link: https://www.econbiz.de/10011405589
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