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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen; Patterson, Maurice; Sabri, Ouidade; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
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Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie (contributor) - Academy of Marketing - 2015
Persistent link: https://www.econbiz.de/10011405127
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Reframing gender and feminist knowledge construction in marketing and consumer research : missing feminisms and the case of men and masculinities
Hearn, Jeff; Hein, Wendy - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1626-1651
Persistent link: https://www.econbiz.de/10011407818
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Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan; Helgesson, Claes-Fredrik - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 16-36
Persistent link: https://www.econbiz.de/10010511388
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How organisations generate and use customer insight
Said, Emanuel; MacDonald, Emma K.; Wilson, Hugh; … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
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The discourse of marketing and development : towards "critical transformative marketing research"
Tadajewski, Mark; Chelekis, Jessica; DeBerry-Spence, Benet - In: Journal of marketing management : MM 30 (2014) 17/18, pp. 1728-1771
Persistent link: https://www.econbiz.de/10010466402
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Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria; Martin, Drew - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 873-877
Persistent link: https://www.econbiz.de/10011753459