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The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.; Yen, Dorothy A. - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
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A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil; Butler, Patrick - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
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The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
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Exploring accounting and marketing orientation : an interfunctional case study
Inglis, Robert M. - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 687-710
Persistent link: https://www.econbiz.de/10003768144
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The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine; Tollington, Tony - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 711-731
Persistent link: https://www.econbiz.de/10003768173
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Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul; Halliday, Sue Vaux - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 751-770
Persistent link: https://www.econbiz.de/10003768189
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Examining the theoretical influences of customer valuation metrics
Weir, Kenneth - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
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Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin; Burton, Jamie; Kitshoff, Jan; Bates, Ken; … - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 825-845
Persistent link: https://www.econbiz.de/10003768225
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Determining the indirect value of a customer
Ryals, Lynette - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 847-864
Persistent link: https://www.econbiz.de/10003768231