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Marketing management
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
The
Internet
of total corporate communications, quaternary corporate communications and the corporate marketing
Internet
revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
2
A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil
;
Butler, Patrick
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
Saved in:
3
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
4
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
5
Exploring accounting and marketing orientation : an interfunctional case study
Inglis, Robert M.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 687-710
Persistent link: https://www.econbiz.de/10003768144
Saved in:
6
The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine
;
Tollington, Tony
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 711-731
Persistent link: https://www.econbiz.de/10003768173
Saved in:
7
Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul
;
Halliday, Sue Vaux
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 751-770
Persistent link: https://www.econbiz.de/10003768189
Saved in:
8
Examining the theoretical influences of customer valuation metrics
Weir, Kenneth
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
Saved in:
9
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 825-845
Persistent link: https://www.econbiz.de/10003768225
Saved in:
10
Determining the indirect value of a customer
Ryals, Lynette
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
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