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Polyethnic market orientation and performance : a fast-moving consumer goods perspective
Poulis, Konstantinos; Poulis, Efthimios - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 609-628
Persistent link: https://www.econbiz.de/10009558873
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Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Sousa, Carlos M. P.; Lengler, Jorge - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 591-610
Persistent link: https://www.econbiz.de/10003874178
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Global contribution to marketing management : editorial
Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
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Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.; Aulōnitēs, Geōrgios I. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
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Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie; Yani-de-Soriano, Mirella - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1143-1160
Persistent link: https://www.econbiz.de/10008757635
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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura; Ghauri, Pervez N.; Streder, Ruth Salomea - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
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"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva; Kubacki, Krzysztof; Broderick, Amanda J.; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
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Marketing strategy implementation in higher education : a mixed approach for model development and testing
Naidoo, Vik; Wu, Terry - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1117-1141
Persistent link: https://www.econbiz.de/10009387560
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Strategic, competitive, and co-operative approaches to internationalisation in European business schools
Bennett, Roger; Kottasz, Rita - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1087-1116
Persistent link: https://www.econbiz.de/10009387569
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Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412