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E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
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Science "fact" and science "fiction"? : homophilous communication in high-technology B2B selling
Dean, Andrew Kristoffer; Ellison, Nicholas; Wells, … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 764-788
Persistent link: https://www.econbiz.de/10011746390
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How organisations generate and use customer insight
Said, Emanuel; MacDonald, Emma K.; Wilson, Hugh; … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
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Business psychographics revisited : from segmentation theory to successful marketing practice
Barry, James; Weinstein, Art - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 315-340
Persistent link: https://www.econbiz.de/10003838546
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Strategic network marketing in technology SMEs
Jones, Rosalind; Suoranta, Mari; Rowley, Jennifer - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 671-697
Persistent link: https://www.econbiz.de/10009776454
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Market solutions : breaking free from dyad-centric logic and broadening the scope of S-D L
Spencer, Robert; Cova, Bernard - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1571-1587
Persistent link: https://www.econbiz.de/10009697978
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Party time : recreation rituals in the world of B2B
Cayla, Julien; Cova, Bernard; Maltese, Lionel - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
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Drivers of sales and marketing collaboration in business-to-business selling organisations
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 611-633
Persistent link: https://www.econbiz.de/10003874181
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The impact of perceived innovativeness n maintaining a buyer-seller relationship in health care markets : a cross-cultural study
Falkenreck, Christine; Wagner, Ralf - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 225-242
Persistent link: https://www.econbiz.de/10008989911
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Special issue: Value marketing in the health care industry
2011
Persistent link: https://www.econbiz.de/10008989922