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What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 687-874
Persistent link: https://www.econbiz.de/10003902326
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Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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When consumers cope with price-persuasion knowledge : the role of topic knowledge
Kachersky, Luke; Kim, Hyeong Min - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 28-40
Persistent link: https://www.econbiz.de/10008841703
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Individual values and motivational complexities in ethical clothing consumption : a means-end approach
Jägel, Thomas; Keeling, Kathy; Reppel, Alexander; … - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 373-396
Persistent link: https://www.econbiz.de/10009545956
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Ethical claims and labelling : an analysis of consumers' beliefs and choice behaviours
Hoek, Janet; Roling, Nicole; Holdsworth, David - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 772-792
Persistent link: https://www.econbiz.de/10009790977
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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Consumer savvy: conceptualisation and measurement
MacDonald, Emma K.; Uncles, Mark D. - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 497-517
Persistent link: https://www.econbiz.de/10003492225
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Fashion creation and diffusion : the institution of marketing
Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
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Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak; Gori, Keith; O'Gorman, Kevin; Hogg, Gillian - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 19-43
Persistent link: https://www.econbiz.de/10011438579