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Consumer behaviour
307
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307
Marketing
67
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50
Markenführung
50
Marketing management
42
Marketingmanagement
42
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Hunt, Shelby D.
5
Michaelidou, Nina
5
Tadajewski, Mark
5
Varman, Rohit
5
Veer, Ekant
5
Broderick, Amanda J.
4
Carlson, Jamie
4
Dennis, Charles
4
Harris, Lloyd C.
4
Jayawardhena, Chanaka
4
McKechnie, Sally
4
Patterson, Maurice
4
Szmigin, Isabelle
4
Tynan, Caroline
4
Baines, Paul
3
Banister, Emma N.
3
Brown, Stephen
3
Carrigan, Marylyn
3
Dermody, Janine
3
Devlin, James F.
3
Doherty, Anne Marie
3
Garry, Tony
3
Hamilton, Kathy
3
Hanmer-Lloyd, Stuart
3
Jafari, Aliakbar
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MacDonald, Emma K.
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Maclaran, Pauline
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Moraes, Caroline
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O'Malley, Lisa
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Taheri, Babak
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
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Academy of Marketing
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Journal of marketing management : MM
Journal of business research : JBR
2,101
Journal of retailing and consumer services
1,943
International journal of consumer studies
772
International journal of hospitality management
731
SpringerLink / Bücher
721
Psychology & marketing
672
NBER working paper series
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
Working paper / National Bureau of Economic Research, Inc.
567
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
538
NBER Working Paper
499
European journal of marketing : EJM
414
The journal of product & brand management
406
Asia Pacific journal of marketing and logistics
401
Management science : journal of the Institute for Operations Research and the Management Sciences
395
Journal of marketing research : JMR
379
European Journal of Marketing
376
Journal of Consumer Marketing
368
The journal of brand management : an international journal
360
Journal of marketing
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of the Academy of Marketing Science
338
Tourism management : research, policies, practice
330
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of travel and tourism marketing
328
Journal of international consumer marketing
325
Journal of retailing
322
Marketing letters : a journal of research in marketing
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
314
Cogent business & management
309
Journal of marketing communications
305
Journal of economic psychology : research in economic psychology and behavioral economics
296
The international review of retail, distribution and consumer research
295
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
The journal of consumer marketing
293
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
290
Journal of consumer behaviour : an international research review
289
Journal of business ethics : JOBE
287
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ECONIS (ZBW)
369
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1
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369
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1
What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 687-874
Persistent link: https://www.econbiz.de/10003902326
Saved in:
2
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
3
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
4
When consumers cope with price-persuasion knowledge : the role of topic knowledge
Kachersky, Luke
;
Kim, Hyeong Min
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 28-40
Persistent link: https://www.econbiz.de/10008841703
Saved in:
5
Individual values and motivational complexities in ethical clothing consumption : a means-end approach
Jägel, Thomas
;
Keeling, Kathy
;
Reppel, Alexander
; …
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 373-396
Persistent link: https://www.econbiz.de/10009545956
Saved in:
6
Ethical claims and labelling : an analysis of consumers' beliefs and choice behaviours
Hoek, Janet
;
Roling, Nicole
;
Holdsworth, David
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 772-792
Persistent link: https://www.econbiz.de/10009790977
Saved in:
7
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
8
Consumer savvy: conceptualisation and measurement
MacDonald, Emma K.
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 497-517
Persistent link: https://www.econbiz.de/10003492225
Saved in:
9
Fashion creation and diffusion : the institution of marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
10
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak
;
Gori, Keith
;
O'Gorman, Kevin
;
Hogg, Gillian
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
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