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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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How customer "learn" to work for retailers
Cassidy, Kim; Baron, Steve; Lu, Xiaoming - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
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Conceptualising town centre image and the consumer experience
Hart, Cathy; Stachow, Grazyna; Cadogan, John W. - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1753-1781
Persistent link: https://www.econbiz.de/10010235016
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The impact of perceived crowding on consumers' store patronage intentions : role of optimal stimulation level and shopping motivation
Mehta, Ritu; Sharma, Narendra K.; Swami, Sanjeev - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 812-835
Persistent link: https://www.econbiz.de/10009790974
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The value of knowing what customers really want : the impact of salesperson ability to read non-verbal cues of affect on service quality
Puccinelli, Nancy M.; Andrzejewski, Susan A.; Markos, Ereni - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 356-373
Persistent link: https://www.econbiz.de/10009761873
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Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.; Moore, Marguerite; Alexander, Nicholas - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
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Shopping behaviour and satisfaction outcomes
Jackson, Peter; Powers, Thomas L. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1609-1630
Persistent link: https://www.econbiz.de/10010230019
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Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
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Temporary brand-retailer alliance model : the routes to purchase intentions for selective brands and mass retailers
Nabec, Lydiane; Pras, Bernard; Laurent, Gilles - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 595-627
Persistent link: https://www.econbiz.de/10011577360
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Value co-creation with Internet of things technology in the retail industry
Balaji, M. S.; Roy, Sanjit - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 7-31
Persistent link: https://www.econbiz.de/10011690527