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Measuring customer equity and managing the customer asset : an explanatory study in the Australian hotels
Carr, Anthony; Drennan, Judy; Andrews, Lynda - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1670-1700
Persistent link: https://www.econbiz.de/10011608062
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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"It's not us, it's them!" : rethinking value co-creation among multiple actors
Yngfalk, Anna Fyrberg - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1163-1181
Persistent link: https://www.econbiz.de/10010195000
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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Examining the theoretical influences of customer valuation metrics
Weir, Kenneth - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
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Determining the indirect value of a customer
Ryals, Lynette - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
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The brand authenticity continuum : strategic approaches for building value
Napoli, Julie; Dickinson-Delaporte, Sonia; Beverland, … - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
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Do retail alliances enhance customer experience? : examining the relationship between alliance value and customer satisfaction with the alliance
Mouri, Nacef; Bindroo, Vishal; Ganesh, Jaishankar - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1231-1254
Persistent link: https://www.econbiz.de/10011405230
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Management framework guiding strategic thinking in rapidly changing markets
Cravens, David W.; Piercy, Nigel; Baldauf, Artur - In: Journal of marketing management : MM 25 (2009) 1/2, pp. 331-49
Persistent link: https://www.econbiz.de/10003830988
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Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara; Rowley, Jennifer; Jones, Rosalind; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 887-911
Persistent link: https://www.econbiz.de/10009577001