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"Bringing with us the plague" : consumer research as machinery of zoomorphism
Bradshaw, Alan - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 249-262
Persistent link: https://www.econbiz.de/10009733415
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Unleashing the animal within : exploring consumers' zoomorphic identity motives
Healy, Michael John; Beverland, Michael B. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 225-248
Persistent link: https://www.econbiz.de/10009733416
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Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Hede, Anne-Marie; Aleti, Torgeir - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 207-224
Persistent link: https://www.econbiz.de/10009733417
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Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Veer, Ekant - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 195-206
Persistent link: https://www.econbiz.de/10009733419
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Revenge of the brand monsters : how Goldman Sachs' doppelgänger turned monstrous
Freund, James; Jacobi, Erik S. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 175-194
Persistent link: https://www.econbiz.de/10009733421
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Uddering the other : androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
Stevens, Lorna; Kearney, Matthew; Maclaran, Pauline - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 158-174
Persistent link: https://www.econbiz.de/10009733423
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Development of a scale measuring childlike anthropomorphism in products
Hellén, Katarina; Sääksjärvi, Maria - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 141-157
Persistent link: https://www.econbiz.de/10009733427
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Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
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The human lens : how anthropomorphic reasoning varies by product complexity and enhances personal value
Hart, Philip M.; Jones, Shawn R.; Stafford, Marla Royne - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 105-121
Persistent link: https://www.econbiz.de/10009733435
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Brand mascots as organisational totems
Cayla, Juliien - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 86-104
Persistent link: https://www.econbiz.de/10009733439