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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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Liminal mothers' negotiation of conflicting service consumption
Tonner, Andrea - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 100-120
Persistent link: https://www.econbiz.de/10011438596
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Fashion creation and diffusion : the institution of marketing
Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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Corporate citizenship and its impact upon consumer moralisation, decision-making and choice
McEachern, Morven G. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 430-452
Persistent link: https://www.econbiz.de/10010512560
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Special issue 2: New advances in attitude and behavioural decision-making models
In: Journal of marketing management : MM 30 (2014) 5/6, pp. 519-605
Persistent link: https://www.econbiz.de/10010376952
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From pushchairs to wheelchairs : understanding tensions in family decision making through experiences of adult children caring for ageing parents
Dean, Dianne; Kellie, Jean; Mould, Pat - In: Journal of marketing management : MM 30 (2014) 15/16, pp. 1703-1721
Persistent link: https://www.econbiz.de/10010466409
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Ethical consumption behaviours in supermarket shoppers : determinants and marketing implications
Jayawardhena, Chanaka; Morrell, Kevin; Stride, Chris - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 777-805
Persistent link: https://www.econbiz.de/10011577370
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Consumer savvy: conceptualisation and measurement
MacDonald, Emma K.; Uncles, Mark D. - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 497-517
Persistent link: https://www.econbiz.de/10003492225