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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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Value co-creation with Internet of things technology in the retail industry
Balaji, M. S.; Roy, Sanjit - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 7-31
Persistent link: https://www.econbiz.de/10011690527
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The co-creative practice of forming a value proposition
Kowalkowski, Christian; Persson, Oscar; Röndell, Jimmie G. - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1553-1570
Persistent link: https://www.econbiz.de/10009697982
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Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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Service co-creation and value realisation
Hilton, Toni; Hughes, Tim; Chalcraft, David - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1504-1519
Persistent link: https://www.econbiz.de/10009697986
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Special issue: Service integration and coordination in a complex world
Aitken, Robert (contributor) - 2012
Persistent link: https://www.econbiz.de/10009697995
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"It's not us, it's them!" : rethinking value co-creation among multiple actors
Yngfalk, Anna Fyrberg - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1163-1181
Persistent link: https://www.econbiz.de/10010195000
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Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni; Hughes, Tim - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
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How do consumers co-create their experiences? : an exploration in the heritage sector
Minkiewicz, Joanna; Evans, Jody; Bridson, Kerrie - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 30-59
Persistent link: https://www.econbiz.de/10010338665
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From conspicuous to considered fashion : a harm-chain approach to the responsibilities of luxury-fashion business
Carrigan, Marylyn; Moraes, Caroline; McEachern, Morven G. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1277-1307
Persistent link: https://www.econbiz.de/10010209644