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Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri; Evanschitzky, Heiner; Rudd, John - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali; Felix, Reto; Braun, Jakob - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
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Analysis of the role of complaint management in the context of relationship marketing
Suárez Álvarez, Leticia; Vázquez Casielles, Rodolfo; … - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 143-164
Persistent link: https://www.econbiz.de/10008841666
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Value-creation space : the role of events in a service-dominant marketing paradigm
Crowther, Philip; Donlan, Leah - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1444-1463
Persistent link: https://www.econbiz.de/10009412789
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A critical examination of service loyalty measures
El-Manstrly, Dahlia; Harrison, Tina - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1834-1861
Persistent link: https://www.econbiz.de/10010235007
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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How do consumers co-create their experiences? : an exploration in the heritage sector
Minkiewicz, Joanna; Evans, Jody; Bridson, Kerrie - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 30-59
Persistent link: https://www.econbiz.de/10010338665
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114