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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
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307
Beziehungsmarketing
82
Relationship marketing
82
Brand management
52
Markenführung
52
Brand image
41
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41
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Marketingmanagement
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Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Harris, Lloyd C.
5
Veer, Ekant
5
Carlson, Jamie
4
Carrigan, Marylyn
4
Dennis, Charles
4
McKechnie, Sally
4
Moraes, Caroline
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Baron, Steve
3
Broderick, Amanda J.
3
Buttle, Francis A.
3
Conduit, Jodie
3
Cova, Bernard
3
Devlin, James F.
3
Gregory-Smith, Diana
3
Hamilton, Kathy
3
He, Hongwei
3
Hollebeek, Linda D.
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Koenig-Lewis, Nicole
3
Maclaran, Pauline
3
Martin, Drew
3
McEachern, Morven G.
3
Palmer, Adrian
3
Parsons, Elizabeth
3
Patterson, Anthony
3
Piercy, Niall
3
Rosenberger, Philip J.
3
Russell-Bennett, Rebekah
3
Shankar, Avi
3
Sharma, Piyush
3
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,832
Journal of retailing and consumer services
2,191
International journal of hospitality management
1,304
SpringerLink / Bücher
856
International journal of consumer studies
790
NBER working paper series
786
Psychology & marketing
723
Journal of business ethics : JOBE
707
Working paper / National Bureau of Economic Research, Inc.
702
Industrial marketing management : the international journal for industrial and high-tech firms
663
NBER Working Paper
619
The service industries journal
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
European Journal of Marketing
576
Tourism management : research, policies, practice
555
Cogent business & management
547
International journal of contemporary hospitality management
520
Management science : journal of the Institute for Operations Research and the Management Sciences
475
Asia Pacific journal of marketing and logistics
472
Journal of Services Marketing
471
The journal of services marketing
466
Journal of travel and tourism marketing
459
Journal of Consumer Marketing
453
European journal of marketing : EJM
440
Technological forecasting & social change : an international journal
438
Journal of the Academy of Marketing Science
426
The journal of product & brand management
416
Discussion paper series / IZA
409
Journal of marketing research : JMR
408
Journal of marketing
402
The journal of brand management : an international journal
402
Journal of hospitality marketing & management
385
The international journal of human resource management
384
Journal of retailing
381
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
351
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Journal of strategic marketing
346
Marketing letters : a journal of research in marketing
342
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ECONIS (ZBW)
421
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421
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1
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri
;
Evanschitzky, Heiner
;
Rudd, John
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Saved in:
2
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
3
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
4
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
5
Analysis of the role of complaint management in the context of relationship marketing
Suárez Álvarez, Leticia
;
Vázquez Casielles, Rodolfo
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10008841666
Saved in:
6
Value-creation space : the role of events in a service-dominant marketing paradigm
Crowther, Philip
;
Donlan, Leah
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1444-1463
Persistent link: https://www.econbiz.de/10009412789
Saved in:
7
A critical examination of service
loyalty
measures
El-Manstrly, Dahlia
;
Harrison, Tina
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1834-1861
Persistent link: https://www.econbiz.de/10010235007
Saved in:
8
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
9
How do consumers co-create their experiences? : an exploration in the heritage sector
Minkiewicz, Joanna
;
Evans, Jody
;
Bridson, Kerrie
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 30-59
Persistent link: https://www.econbiz.de/10010338665
Saved in:
10
Antecedents of consumer brand engagement and brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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